Program emails and triggers

Send members emails when events happen in your loyalty program, such as earning a tier, receiving a reward, or approaching points expiration. Cevoid sends program events to your CRM as triggers, and flows can also email members from your email templates.

The emails are described in Send program emails with flows.

If you send your emails from a CRM, Cevoid sends it event triggers when program events occur, and you build flows in your CRM that respond to them. To send the emails from Cevoid instead, see Send program emails with flows.

Cevoid events trigger flows in Klaviyo. Each event includes data you can use to personalize the email.

1. Create a new flow in Klaviyo
2. Select Metric as the trigger
3. Select the Cevoid event from the table, for example Cevoid: Tier Earned
4. Click Save
5. Add your email content

To choose which events Cevoid sends, see Configure event sharing.

Cevoid profile data and events let you build segments in Klaviyo for targeted campaigns.

1. Create a new segment in Klaviyo
2. Add the condition and value from the table
3. Click Create segment

To target members who completed a specific challenge, add a filter for the challenge title or shortId.

Cevoid sends the following triggers to your connected CRM when program events occur. Use the triggers to build email flows, segments, and campaigns.

To enable triggers, see the article for your integration: Klaviyo or Voyado. Klaviyo receives all eight triggers. Voyado receives every trigger except Challenge Available.

Triggered when a profile joins your loyalty program.

Information sent with this trigger

{
  "avatarUrl": "https://cdn.cevoid.com/members/1.jpg",
  "email": "member@example.com",
  "hasJoinedProgram": true,
  "name": "Member Name",
  "shortId": "123456"
}

Triggered when a profile leaves your loyalty program.

Information sent with this trigger

{
  "reason": "OPTED_OUT"
}

Triggered when a member completes a challenge.

Information sent with this trigger

{
  "banner": "https://cdn.cevoid.com/missions/1.jpg",
  "shortId": "123456",
  "summary": "Challenge summary",
  "title": "Challenge Title",
  "url": "https://challenge.cevoid.com/your-brand/your-challenge"
}

Triggered when a new challenge becomes available to a member. Cevoid sends this trigger to Klaviyo only: Voyado doesn't receive it.

Information sent with this trigger

{
  "banner": "https://cdn.cevoid.com/missions/1.jpg",
  "shortId": "123456",
  "summary": "Challenge summary",
  "title": "Challenge Title",
  "url": "https://challenge.cevoid.com/your-brand/your-challenge"
}

Triggered when a member reaches a new tier.

Information sent with this trigger

{
  "tier": {
    "shortId": "123456",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "milestone": 100,
    "name": "Gold"
  },
  "rewards": [
    {
      "title": "20% Off",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "DISCOUNT_CODE",
      "discountCode": "GOLD20OFF",
      "productUrl": "https://www.example.com/products/PRODUCT_CODE"
    }
  ]
}

Triggered when a reward is fulfilled for a member, whether earned through activities, tiers, or redeemed from redeemable rewards.

Information sent with this trigger

{
  "parentType": "ACTIVITY",
  "parentId": "1234",
  "rewards": [
    {
      "title": "Discount Code",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "DISCOUNT_CODE",
      "discountCode": "20OFF",
      "productUrl": "https://www.example.com/products/PRODUCT_CODE"
    },
    {
      "title": "Bonus Points",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "POINTS",
      "points": 100
    }
  ]
}

Triggered when a member is approaching their tier evaluation date. The timing is configured in your tier evaluation settings.

Information sent with this trigger

{
  "evaluationDate": "2025-12-31T23:59:59.000Z",
  "evaluationType": "COLLECTIVE",
  "currentTier": {
    "name": "Silver",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "shortId": "234567"
  },
  "nextTier": {
    "name": "Gold",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "shortId": "345678",
    "milestones": [
      {
        "type": "POINTS",
        "required": 1000,
        "current": 750,
        "remaining": 250,
        "percentComplete": 75
      },
      {
        "type": "AMOUNT_SPENT",
        "required": 500,
        "current": 200,
        "remaining": 300,
        "percentComplete": 40
      }
    ],
    "entryRewards": [
      {
        "type": "DISCOUNT_CODE",
        "title": "20% OFF",
        "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg"
      }
    ],
    "perks": [
      { "value": "Free shipping on all orders" },
      { "value": "Early access to sales" }
    ]
  }
}

Triggered when a member is approaching their points expiration date. The timing and reminder types are configured in your points expiration settings.

Information sent with this trigger

{
  "reminderType": "FRIENDLY",
  "pointsExpiring": 500,
  "expirationDate": "2026-01-11T21:37:04.222Z",
  "currentBalance": 1250,
  "daysUntilExpiration": 30
}

Cevoid can also email members itself, from your email templates. Start a blank flow on one of the triggers below in Settings → Flows⁠ and add an Action step: on these triggers, its action is Send notification. Set its Delivery target to Email, select the template in Email template, and publish the flow. For building and publishing a flow, see Flows. Edit the templates in Settings → Emails (new) → Email templates⁠, under Loyalty.

• Tier rewards: The Reached tier email lists the tier's entry rewards. Rewards that come with a tier get no Earned/redeemed reward email.
• Two points reminders: Points expiration approaching starts for both reminders. To send each one its own template, add an If / else step on Reminder stage, under Points expiration, and give each branch its own Action step.
• Timing: Reminders follow the days set in Points and Tier evaluation and earning windows. A reminder that no longer applies when the flow sends it, such as a tier evaluation reminder after the member's tier has changed, isn't sent.
• Member preferences: Tier and reward emails go only to members with Confirmation emails on, and reminders only to members with Reminder emails on. Members change these with Manage email preferences in the email's footer.
• Buttons: The reminder templates show their button only once you enter a Button link