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Challenges

Create multi-task activities to engage customers and run competitions.

Challenges are multi-task activities where members complete a series of steps to earn rewards. Use them for UGC campaigns, competitions, seasonal promotions, or collecting customer feedback. Challenges appear in your Activities program widget on your website, where members participate directly from your store.

Navigate to Loyalty → Activities⁠ to manage your challenges.

How a challenge works

A challenge has three parts: the challenge information (title, dates, participants), the tasks members complete, and reward groups. You can combine several tasks in one challenge to build a multi-step campaign, for example photo uploads with survey questions, or an Instagram handle with profile properties. Reward groups let you give all participants one set of rewards and give winners bigger prizes in the same challenge.

A challenge runs in four steps:

  1. Member starts the challenge
  2. Member completes all required tasks and clicks submit
  3. Submission is added to the challenge and the member's profile
  4. Rewards are distributed according to the reward group settings

Members can view their submissions by clicking the challenge in the Activities widget. If they haven't reached the submission limit, they can click New submission to start another one.

If a member leaves before completing a challenge, they can return and continue where they left off: drafts are kept for 30 days, and deleted when the challenge ends. A submission can't be sent while a required task has no answer.

Create a challenge

  1. Navigate to Loyalty → Activities⁠
  2. Click New activity
  3. Select Challenge

Cevoid creates a draft named "New Challenge" and opens its editor on the Challenge tab. The editor has three tabs: Challenge, Tasks, and Rewards.

Step 1: Tasks

The Tasks tab is where you define what members need to do.

Add a task

  1. Click Add
  2. Select a task type from the list
  3. Configure the task settings

See Available tasks for all task types and their settings.

Task settings

SettingDescription
TitleName of the task shown to members
DescriptionInstructions or details about the task
RequiredRequired tasks must be completed to finish the challenge. Disable it for optional bonus tasks
VerificationAutomatic (default, Cevoid verifies instantly) or Manual (your team reviews and approves the task)

Customize the submission flow

Under Texts, personalize what members see:

SettingDescription
Task overviewDescription adds instructions above the task list. Enable Hide overview descriptions to hide the task descriptions there
Submit screenDescription customizes the message on the submission button screen
End screenDescription customizes the thank-you message after submission. Button link sends members to the Challenge overview or a Custom link

Step 2: Reward groups and rewards

The Rewards tab is where you configure what members receive. Each challenge can have up to 10 reward groups.

Create a reward group

  1. Click Add reward group
  2. Configure the settings
  3. Click Add item to add reward items

A new group is titled "Thank you for sharing", goes to All participants, and is given After challenge has ended. Who should receive the reward? is locked once the group contains a discount code.

SettingDescription
TitleName shown to members for this reward group
Who should receive the reward?All participants or Selected winners
When should they receive the reward?Timing for distribution
What should they receive?The reward items to distribute

Reward all participants

Select All participants when everyone who completes the challenge should be rewarded.

When should they receive the reward?

OptionBest for
After user sends in submissionRewarding members right away
After all tasks have been verifiedWaiting until your team approves manual tasks
After challenge has endedSending all rewards at once when the challenge closes
At specific dateDistributing on a date you choose

Reward selected winners

Select Selected winners for competitions where only some participants win.

SettingDescription
How many should receive the reward?Number of winners, at most Max participants when that's set
How should they be selected?Selection method
When should they be selected and awarded?Timing, by selection method below
MethodBest forTiming
Manually by your teamQuality-based competitions where you pick the best entriesYou select winners, then rewards are distributed automatically
Randomly by CevoidFair giveaways where everyone has an equal chanceAfter challenge has ended or At specific date
First X submissions completedFirst come, first served promotionsAfter user sends in submission, After challenge has ended, or At specific date

Add reward items

A reward group can hold several reward items. See Available rewards for available reward types.

Every reward item in a challenge has Only received once per challenge: members receive the item only once, even with multiple submissions. On Shopify, Same code for all discount codes aren't offered in Selected winners groups.

Step 3: Challenge information and settings

The Challenge tab contains the general information, participants, dates, optional sections, and styling.

General settings

SettingDescription
Color schemeWhich color scheme from your Loyalty theme the challenge uses: Change picks another, and Edit scheme opens the Loyalty theme's editor
TitleChallenge name shown to members, at least 3 characters
Short descriptionBrief description shown to members
Banner imageHeader image (16:9 aspect ratio, max 10 MB)
Competition terms"Show competition terms consent message". Off unless Default setting for competition terms in challenges is on in Settings → Legal⁠. Needs a competition terms policy

Participants

SettingDescription
Who can see this challenge and participate?The audience, Anyone by default. See Who can participate
Max participantsLimit how many members can participate. 100 when you enable it. Not shown for Selected profiles
Submission limitHow many times each member can submit. 1 when you enable it, unlimited when it's off

Start and end dates

SettingDescription
Start dateWhen the challenge becomes available
Hide start dateHide the date from the challenge widget
Has end date?Enable to set when the challenge ends
Note:

Rewards given After challenge has ended, and random winners picked then, go out when the challenge ends: at its end date, or when you click End challenge. An end date isn't required.

Optional sections

SectionDescription
BriefGive participants clear instructions on what you're looking for
WinnersDisplay winners in the challenge widget after your competition ends
FAQAnswer common questions, and copy questions from other challenges to save time

Styling

Under Styling, Theme opens the editor of your Loyalty theme, where you set the fonts and color schemes your challenges and program widgets use.

Preview and go live

Before launching, use the preview panel to check your challenge:

  1. Select Desktop, Tablet, or Mobile to test responsiveness
  2. Click through the tasks to see the full member experience

When you're ready:

  1. Click Save changes
  2. Click Set live
  3. Click Save and publish in Publish activity?

Your challenge now appears automatically in the Activities program widget, for the members its Participants settings allow.

Manage your challenge

Open a challenge to track it and manage participants. Its tabs are Overview, Submissions, Participants, and Rewards (only when the challenge has reward groups).

More holds Edit, Duplicate, Translate, CSV exports, End challenge, and Delete (only without submissions). Challenges can't be paused. Once a challenge has submissions, its tasks, rewards, participants, and dates are locked: "Some settings can't be changed since participants have made submissions".

Overview tab

The Overview tab shows your challenge performance at a glance:

  • Date range: When the challenge runs
  • Available for: Who can participate
  • Participants: Members who joined this challenge
  • Participation rate: Percentage of eligible members who participated
  • Submissions: Number of submissions
  • Submission rate: Submissions per participant

The Task breakdown section shows each task with the number of answers received. Click a task to see individual responses.

Submissions tab

The Submissions tab lists all submissions with their status. It opens on Completed; the other tabs are All, Submitted (a task still waits for verification), and Drafts.

Open a submission to see all task responses and uploaded content. For tasks with manual verification, click Verify task. Until the rewards are given, Unverify task undoes it. There's no reject action. To add uploads to your UGC Library or Inbox, and for other actions, see Submissions.

Participants tab

The Participants tab shows everyone who has participated in the challenge, including their number of submissions, rewards received, and last activity date.

Rewards tab

The Rewards tab shows each reward group and its distribution status.

For reward groups with Selected winners, the winner slots are displayed ("Not set" until picked). Select winners manually if that's your selection method, or from a submission with More → Reward. Then click Award winners to distribute the rewards. With empty slots, the app warns "Not all winners have been selected".

For reward groups with All participants, the fulfillment percentage is displayed. Click View to see who has received the reward. Fulfillment opens the Reward fulfillment page filtered to the group's rewards.

Filter challenges

To view only challenges in your activities list:

  1. Navigate to Loyalty → Activities⁠
  2. Click + Filter
  3. Select Type
  4. Select Challenge