Review questions
Ask product, company, and profile questions on your review forms, and choose who sees the answers.
Review questions ask reviewers for structured answers alongside their review: how a product fits, how delivery went, or their own height or skin type. Answers show on reviews and in summaries on your store. Answers about the reviewer are also saved to their profile.
Navigate to Settings → Reviews → Product questions or Settings → Reviews → Company questions to manage your review questions.
How review questions work
Review questions belong to one of the two review forms. Product questions are asked on the product review form, and company questions on the company review form. Each question has a type:
| Question type | Asked on | What it asks about | Answer formats |
|---|---|---|---|
| Product attribute | The product review form, for the products you choose | The product, such as fit, quality, or comfort | Scale, centered range, would recommend, or choice |
| Company attribute | The company review form | Your store, such as delivery, customer service, or packaging | Scale, centered range, would recommend, or choice |
| Profile property | Either form | The reviewer, such as height or skin type. The answer is saved to a profile property | Taken from the property: choice or numeric |
Every question is optional for the reviewer. On the product review form, questions about the product and questions about the reviewer are separate steps. The company review form asks all its questions on one step. A step only shows while it has a question to ask: see Review forms.
Create a review question
Create a question from scratch, or start from a template and change it. Each template can be used once.
- Navigate to Settings → Reviews → Product questions or Settings → Reviews → Company questions
- Click New question
- Optional: Select a question under Start from template
- Select the Question type
- Enter the question in Display name, such as
Fit - Select a Format under Answer format and add its labels or options. For a profile property question, select the Profile property instead.
- Select All products or Some products under Product assignment (product questions only). See Choose the products a question is asked for.
- Click Create question
| Setting | Description |
|---|---|
| Question type | Product attribute or Company attribute, depending on the form, or Profile property. Can't be changed after you save |
| Display name | The question as reviewers see it |
| Format | How reviewers answer. See Answer formats. Can't be changed after you save |
| Profile property | Profile property questions only. The property the answer is saved to, which sets the format and options. A property can back one active question per form. Can't be changed after you save |
| Product assignment | Product questions only. All products, or Some products that match a condition |
| Visibility | Public answers show to shoppers, Private answers stay in Cevoid. New questions are public. A profile property question uses the property's visibility, set in Settings → Properties |
When a question already has answers, you can't edit or delete its existing options. You can add new options and reorder them.
Templates
| Template | Form | Format |
|---|---|---|
| Fit | Product review form | Centered range: "Runs small", "True to size", "Runs large", with "Slightly small" and "Slightly large" between |
| True to size | Product review form | Centered range: "Runs small", "True to size", "Runs large" |
| Quality, Value, Comfort | Product review form | Scale: "Poor" to "Excellent" |
| Would you recommend this product? | Product review form | Would recommend |
| Delivery, Customer service, Packaging, Value | Company review form | Scale: "Poor" to "Excellent" |
| Would you recommend this store? | Company review form | Would recommend |
Answer formats
The answer format decides how reviewers answer a question and how answers are summed up on your store.
| Format | What the reviewer does | Settings |
|---|---|---|
| Scale | Picks one of 5 steps | Start label and End label, such as "Poor" and "Excellent" |
| Centered range | Picks one of 5 steps on a range with a center, such as "Runs small", "True to size", and "Runs large" | Start label, Center label, and End label, shown under the range. Optional labels for the steps between show only when picked |
| Would recommend | Answers yes or no | None. Your store shows it as a recommendation question |
| Choice | Picks one option with Single select, or several with Multi select | Options. For Multi select, a Selection limit: Unlimited, Exact number, or Range |
| Numeric | Enters a number | Profile property questions only, for a number, height, weight, or length property. The property sets the range and unit |
A reviewer who starts a multi select answer must pick at least the minimum before they can continue. Leaving it empty is fine.
Choose the products a question is asked for
A product question is asked for all products, or only for products that match at least one condition. A question you create from scratch starts with no products, so choose before you save. Questions from a template start on All products.
- Navigate to Settings → Reviews → Product questions and open the question
- Select Some products under Product assignment
- Under New condition, select Product, Collection, Category, or Brand, and pick one
- Click Add. The condition appears under Conditions, with the number of products it covers.
- Optional: Add more conditions
- Click Save changes
A category condition includes the category's subcategories. The product review form for a product asks every question set to all products, plus every question whose conditions the product matches.
Product questions shows a Keep forms short warning when products have 5 or more active questions. Company questions shows one when the company review form asks 5 or more. Narrow a question's products, or archive questions you no longer use.
Change the order of review questions
Review questions are asked in the order of their list, on both review forms.
- Navigate to Settings → Reviews → Product questions or Settings → Reviews → Company questions
- Select the Active tab
- Drag a question by its handle, up or down the list. The new order saves right away.
Archive, restore, or delete a review question
What you can do with a review question depends on whether it has answers. The Answers column shows how many it has.
| Action | When it's offered | What it does |
|---|---|---|
| Archive | The question has answers | Stops asking it on new reviews. Its answers stay on reviews and in summaries |
| Restore | The question is archived | Asks it again. Archived questions are in the Archived tab |
| Delete | The question has no answers | Deletes it permanently |
- Navigate to Settings → Reviews → Product questions or Settings → Reviews → Company questions
- Click ... in the question's row. To restore a question, select the Archived tab first.
- Select Archive, Restore, or Delete
- Click Archive or Delete again to confirm. Restoring needs no confirmation.
Where answers show
Answers to public questions show to shoppers. Answers to private questions show only to your team, on the review.
| Where | What shows |
|---|---|
| Review cards | Detailed review cards show the reviewer's public answers. Simple cards don't. See Review widgets |
| The Product questions widget | A product's answers summed up, such as how many reviewers say it's true to size. A question shows once it has 2 answers |
| The Breakdown summary in review lists | The same summaries, for product and company reviews |
| Review list filters | Shoppers can filter by answers to choice and would recommend questions, and to centered range questions with a label on every step, such as Fit. Scale and numeric answers can't be filtered |
| Your dashboard | Every answer, public or private, on the review. See Review details |
An archived question's answers keep showing.
Send profile answers to your integrations
Profile property answers are saved to the reviewer's profile when they submit their review, replacing any earlier value. They then sync like any other profile property: to Klaviyo, Voyado, and Shopify, for each integration you turned on for that property.
- Turn on syncing per property in Settings → Properties. See Profile properties.
- What each integration receives is in Profile data and event sharing
A reviewer's review counts and ratings aren't part of the profile data your integrations receive.
Localization
Cevoid translates your question names, labels, and options into your market languages when you save. Adjust them in Settings → Translations, under Review questions. See Translations.
Customer experience
Reviewers answer your questions near the end of the review form, before the summary step. On the product review form, questions about the product come first, then questions about the reviewer under About you. A reviewer can skip any question.
When Cevoid already knows the reviewer, such as from a review request, the product review form skips profile questions whose property already has a value on their profile, such as from an earlier review. That value stays on their profile.