Tiers

Tiers let you give your most valuable customers extra benefits. As members shop and engage with your brand, they can progress to higher tiers with better rewards and perks.

Navigate to Loyalty → Tiers⁠ to manage your tiers.

There's no limit to how many tiers you can create. A member can only be in one tier at a time.

The Tiers page shows Members with tiers, Active tiers, and how members are spread across your tiers. When your tiers expire (see Tier evaluation), Earning window & expiry adds Time until evaluation, Risk at downgrading, and Close to upgrade (members with 70% or more progress to the next tier). Open a tier to see its members, with their Progress to next tier and Member since.

Entry tier: The default tier for all new members. Every program has one. No milestones required.

Ranked tier: Tiers that members progress to by reaching milestones.

Invite-only tier: Hidden tiers for manually assigned members (VIPs, influencers).

Milestones: Thresholds that determine when a member qualifies for a ranked tier. You can use one, two, or all three types: points earned, amount spent, or number of orders.

OR logic: Members only need to reach one milestone to qualify for a tier, not all of them. For example, if a tier requires 500 points or $100 spent, a member who earns 500 points qualifies even if they haven't spent $100.

Entry rewards: Rewards (such as bonus points or discounts) that Cevoid automatically gives members when they reach a tier.

Perks: Text descriptions of benefits you provide outside Cevoid (such as free shipping or early access). These appear in widgets so members know what each tier offers.

All tier types share the same configuration options. The exception is milestones, which only apply to ranked tiers.

The Tier branding settings control how the tier appears to members in your program widgets.

Entry rewards are rewards given automatically when a member reaches a tier. Click Add reward to select from your available rewards. Entry rewards are displayed on the tier card in program widgets.

A tier can have one Points entry reward. On Shopify, Same code for all isn't offered for entry reward discount codes. See Available rewards for all available reward types.

Perks are text descriptions of benefits included in a tier. Unlike entry rewards, perks are not distributed by Cevoid. They describe benefits you provide outside the platform, such as free shipping, early access to sales, or exclusive events.

Click Add perk to add one. Perks are displayed on the tier card in program widgets so members understand what each tier offers.

Tier multipliers (such as "2x points on purchases") let members in higher tiers earn points faster. Multipliers are configured under Purchase incentives but appear as perks on the tier card automatically.

Each tier has a status that determines whether it's active and visible to members.

The entry tier cannot be ended. It's always live.

On Loyalty → Tiers⁠, open a tier and click More for its other actions:

Milestones determine when a member qualifies for a ranked tier. When a member reaches a milestone, they automatically upgrade to that tier.

• Points earned: Total points earned in the program
• Amount spent: Total amount spent on purchases
• Orders: Number of orders placed

You can use one, two, or all three milestone types.

Members only need to reach one milestone to qualify (OR logic). If you set both 500 points and $100 spent as milestones, a member qualifies by reaching either one.

All milestone types are affected by returns and point deductions. These decrease a member's progress, which can result in a downgrade.

If a member is downgraded due to a return or point deduction and later re-qualifies for the same tier, they don't receive entry rewards again for that tier. This prevents abuse.

Amount spent and Orders milestones follow your purchase settings. See Purchase settings for details on how orders are tracked.

For Amount spent, orders in other currencies are automatically converted to your workspace currency. This ensures members are evaluated consistently regardless of which currency they purchased in.

Changes to the name, icon, colors, background image, and perks save on any tier that isn't ended, and take effect when you save. Entry rewards can change on drafts, on the entry tier, and on live tiers with no members. On a live tier with members, entry rewards are locked and Add reward is disabled. The only exception is uploaded unique discount codes, which you can refill. Milestones for ranked tiers require the Launch tiers and update milestones flow.

Every program has one entry tier. New members are automatically placed in the entry tier when they join.

The entry tier has no milestones and cannot be deleted or duplicated. This ensures every member always belongs to a tier from day one.

Ranked tiers have milestones that members need to reach. You can create multiple ranked tiers to form a progression path (for example, Silver, Gold, and Platinum).

New ranked tiers are created as drafts. To set milestone values and make them live, see Launch tiers and update milestones.

1. Navigate to Loyalty → Tiers⁠
2. Click New tier and select Ranked tier, or open an existing tier and click Edit. A new tier is created as a draft named "New tier", and its settings open.
3. Configure branding, entry rewards, and perks
4. Click Save changes

Use this 3-step process to launch new tiers, update milestones, or end tiers. The process ensures milestones are properly ordered and members are migrated correctly between tiers.

Why it works this way: When you change milestones or add new tiers, members may need to move between tiers based on their current progress. This flow calculates the migration and shows you exactly what will happen before you confirm.

To launch or update tiers:

1. Navigate to Loyalty → Tiers⁠
2. Click Manage tiers

Select which tiers should be live:

• Keep: Keep a live tier as is
• Remove: Remove a live tier (members are migrated)
• Include: Launch a draft tier
• Exclude: Keep a draft tier as a draft

When removing an invite-only tier, you choose whether to move its members to another invite-only tier or to ranked tiers based on their progress.

Set milestone values for each ranked tier.

1. Select which milestone types to use under Active milestones: Points earned, Amount spent, or Orders. At least one stays selected, and the types apply to every ranked tier.
2. Enter values for each tier
3. Make sure values are in ascending order (higher tiers need higher values)

Each value must be strictly higher than the tier below it: equal values are errors too. Fields with errors are highlighted, and Next step stays disabled until they're fixed and something has changed. Tiers re-sort by their values when you leave a field, and you can drag ranked tiers to set their order.

Review what will happen:

Entry rewards: Choose whether members moving to a new tier should receive entry rewards: No, don't reward (default) or Yes, reward members when transferred. Members who already received rewards for a tier won't get them again.

Email notifications: Choose whether members moving to a new tier start your Tier earned flows and the Tier Earned CRM trigger: No, don't inform (default) or Yes, send email / email trigger.

Summary: See member counts before and after, which tiers are new, and how many members will move.

Migration timeline shows how long the migration takes. Some platform actions are unavailable during this time.

Enter CONFIRM and click Confirm migration to proceed. When no members move, the step is Review changes and you click Set live, with no CONFIRM.

Invite-only tiers are hidden from members who aren't in them. They only appear in widgets for members who are assigned to that tier.

Invite-only tiers have no milestones and no evaluation. You add and remove members manually.

Use them for VIPs, influencer partnerships, or special groups that shouldn't be public.

To create an invite-only tier:

1. Navigate to Loyalty → Tiers⁠
2. Click New tier
3. Select Invite-only
4. Configure branding, entry rewards, and perks
5. Click Save changes
6. Click Set live to activate the tier
7. Click Save and publish in Publish tier?

Invite-only tiers go live immediately when you publish them. Set live saves your pending changes first. There's no migration process, since members are added manually.

To add a member to an invite-only tier:

1. Navigate to Profiles⁠ and open the member's profile
2. Click Change tier in Program membership. Adjust tier opens.
3. Select one of your invite-only tiers
4. Click Update tier

This places the member outside of the entry and ranked tier system. They stay on this tier until manually moved, and aren't affected by milestone changes or evaluation dates.

To move a member out of an invite-only tier:

1. Navigate to Profiles⁠ and open the member's profile
2. Click Change tier in Program membership
3. Select Recalculate tier. It only shows for members on an invite-only tier.
4. Click Recalculate tier

This places the member back into your entry and ranked tier system based on their current progress.

Sometimes you may need to place a member on a specific tier manually, for example to resolve a customer service issue or reward a member for special circumstances.

1. Navigate to Profiles⁠ and open the member's profile
2. Click Change tier in Program membership. Adjust tier opens.
3. Select the tier they should be placed on in Change tier
4. Click Update tier

Update tier moves the member to the selected tier. When you select a ranked tier, Change tier shows the tier's milestone. A later return or points deduction can move them back to the highest tier their progress qualifies for. See Tier evaluation for details on evaluation dates and when members are re-evaluated.