Profile properties
Collect and manage profile data through your loyalty program and review forms, and create custom properties for information specific to your brand.
Profile properties store data about your profiles. Use them to collect information through your loyalty program activities and review forms, build segments, personalize communication, and share data with your integrations.
Navigate to Settings → Properties to manage your profile properties. The page lists each property with its Type, Visibility, the number of Profiles that have a value, and its Fill rate.
Default properties
Cevoid provides built-in properties that are commonly used by ecommerce brands. These properties cannot be edited or deleted, and they're always public.
| Property | Type | Description |
|---|---|---|
| Country | Country | The profile's country |
| City | Text | The profile's city |
| Language | Language | The profile's preferred language |
| Birthdate | Date | The profile's birthdate |
Custom properties
Create your own properties to collect information specific to your brand. Custom properties can be used in activities to collect data from members, in review forms to collect data from reviewers, and shared to your connected integrations.
Property types
| Type | Description | Settings |
|---|---|---|
| Choice | Let members select from predefined options | Single or multi select, display as text or color |
| Number | Collect numeric values | Optional Min value and Max value |
| Height | Collect height measurements | Unit. Metric: Centimeter. Imperial: Foot & Inch |
| Weight | Collect weight measurements | Unit. Metric: Tonne, Kilogram, Gram, Milligram. Imperial: Pound, Ounce |
| Length | Collect length measurements | Unit. Metric: Kilometer, Meter, Decimeter, Centimeter, Millimeter. Imperial: Mile, Yard, Foot, Inch |
| Link | Collect URLs | Optional Regex pattern for validation |
Every custom property also has a Visibility, which decides whether its values can show to shoppers. Private, the default, keeps them off your storefront. Public lets them show to shoppers, such as in the UGC popup and with review answers.
Choice property settings
When creating a Choice property, configure how members can select options:
| Setting | Description |
|---|---|
| Choice type | Single select (one option) or Multi select (multiple options) |
| Multi selection | For Multi select: Unlimited, Exact number, or Range |
| Display type | Text or Color (color shows a color swatch) |
| Options | The choices available to members |
Once profiles have a value for a Choice property, its existing options cannot be edited or deleted. You can still add new options and reorder all options.
Measurement properties
Height, Weight, and Length properties use the Measurement system in Settings → Workspace. Each property's Unit is one of that system's units, and your team sees its values in that unit.
When members enter measurement data through program activities, they enter Weight and Length in the property's unit. For Height, they can switch between centimeters and feet and inches.
When measurement data is displayed to visitors, such as in the UGC popup, it's shown in the measurement system of the market's country.
Create a custom property
- Navigate to Settings → Properties
- Click Create property. New property opens.
- Enter a name in Name
- Select a type in Type
- Click Create. A Height, Weight, or Length property is created, with your measurement system's default unit. For the other types, the property's page opens.
- Set the property's Visibility and type-specific settings
- Optional: Disable an integration under Integration sync. Every connected integration syncs a new property by default.
- Click Create property
To change a Height, Weight, or Length property's unit or visibility, edit the property.
Edit a property
- Navigate to Settings → Properties
- Click the ... menu on the property row
- Select Edit. The property's page opens.
- Make your changes
- Click Save changes
Clicking a property's row opens the same page.
When active profiles have a value for a property, its settings cannot be changed. For a Choice property, you can still add new options, reorder them, and change Integration sync.
Delete a property
A property that a draft or live challenge or single-task activity uses can't be deleted. Can't delete property lists those activities, so you can remove the property from them first.
- Navigate to Settings → Properties
- Click the ... menu on the property row
- Select Delete
- Click Delete Property to confirm
You can also delete a property from its page, with More → Delete.
Deleting a property removes it from all profiles. This cannot be undone.
Collect properties
Profile properties are collected through your loyalty program activities and your review forms. Add a Profile properties task to a single-task activity or challenge to ask members to provide their information.
On your review forms, a profile question asks reviewers for the value of a custom property, such as their height or skin type. The answer is saved to the reviewer's profile and replaces any earlier value. Reviewers whose profile already has a value aren't asked again. Every property type except Link can be asked. See Review questions.
Your team can also edit a member's properties manually from their profile page.
Use properties
Segments
Use Country, Language, and your Choice, Number, Weight, and Length properties as filter criteria when building segments. For example, create a segment of members in a specific country or with a particular preference.
Profile page
Profile properties appear in the Profile properties section on each profile's Overview tab. Your team can view and edit values directly from the profile page.
Profiles overview
Custom properties are available as columns in the Profiles overview. Click Columns to add them to your table view.
Data sharing
Profile properties can be shared with your connected integrations. Enable the integrations you want to sync to when creating or editing a property, or configure data sharing from your integration settings.
Learn more in Profile data and event sharing.
Flows
A flow's Filter and If / else steps can check the value of a profile property. See Conditions.
UGC galleries
Public profile properties can show with a creator's posts in the UGC popup of your galleries. See UGC popup.
Review widgets
Answers to profile questions on your review forms can show with the reviewer's reviews in review widgets whose cards use the Detailed style. An answer shows only when the property's Visibility is set to Public in Settings → Properties. It's Private by default. See Review widget settings.