Analytics glossary
The terms used in Cevoid analytics, from metrics and breakdowns to sessions, sales tracking, and attribution.
The words used across Cevoid analytics, with what each one means in your workspace.
Building reports
| Term | Meaning |
|---|---|
| Metric | What a report measures, such as Post impressions or Orders. A report can hold several metrics |
| Breakdown | A dimension that splits a metric into rows, such as Date, Widget, or Profile. A report takes up to two |
| Filter | A condition that narrows the data before it's shown, such as Market is Sweden. A filter only narrows the metrics that support it |
| Visualization | How the report is shown: a chart, a single number, a ranked list, or a table |
| Charted metric | The metric the chart draws, marked Y-axis in the report builder. Every selected metric appears as a column in the table |
| Default report | A report Cevoid provides in every workspace. You can explore and change it, but only keep your changes by saving them as a new report |
| Custom report | A report your team created, or saved as new from another report. Anyone in the workspace can edit, rename, or delete it |
| Dashboard | A grid of reports that share one date range and comparison |
| Panel | One report on a dashboard |
| Favorite | A dashboard pinned to the sidebar under Analytics. Favorites are personal: each team member has their own |
| Funnel report | A report that lines up steps in order and shows how many get from one step to the next |
| Closed funnel | The default funnel: a visitor, request, or post counts at a step only after completing the earlier steps, in order |
| Open funnel | A funnel where each step counts on its own, so visitors can enter at any step |
| Comparison | Comparison: Previous period shows each value next to the value for the period just before, of the same length |
| Report currency | The currency money metrics are shown in: the report's saved currency, or your workspace's primary currency |
| Running total | A metric counted from the start of your workspace's history to the end of the period, such as Total posts. Changing the start date doesn't change it |
| Lifetime metric | A metric named "(lifetime)": unique items or people from the start of your workspace's history to the end of the period, such as Uploaders (lifetime) |
| (not set) | The row for items with no value for a breakdown, such as posts without a label |
| Other | The row that groups the items outside a chart's top items, when Remaining items is set to Group |
Tracking
| Term | Meaning |
|---|---|
| Event | Something a visitor does that Cevoid's widgets record, such as viewing a post or clicking a product tag |
| Session | One visit to your store. Events in the same session are linked together. With session tracking on, a session lasts until the visitor has been inactive for 30 minutes. Without it, each page view is a session of its own |
| Session tracking | The workspace setting that lets Cevoid store a session cookie, ca_session, for visitors who allow it |
| Trackable | A visitor whose events carry the session cookie. Only trackable sessions can be linked to an order |
| Impression | One view. A post viewed three times counts three impressions |
| Popup impression | One view of a post in the post detail popup |
| Reach | The number of unique visitors who viewed something, counted as unique sessions |
| Clap | A like on a post. Claps count every press; Post clappers counts unique visitors |
| Display solution | Where the interaction happened: Gallery, Card, Program (a loyalty program widget), or API (events your developer sends) |
| First data date | The date a metric's data starts in your workspace. Earlier dates in a report show no data for that metric |
Orders and attribution
| Term | Meaning |
|---|---|
| Synced orders | Orders your connected store sends to Cevoid, such as Shopify or WooCommerce |
| Sales tracking | Completed orders reported from your checkout: Cevoid's checkout web pixel on Shopify, or a sales tracking call your developer adds on other platforms |
| Order data | Orders in Cevoid from either source: synced orders, sales tracking, or both. Each order counts once |
| Attribution | Linking an order to the posts a visitor interacted with in the same session before buying |
| UGC conversion types | How the visitor interacted with content before buying: Post impression, Popup view, or Product tag click. An order gets every type it had |
| UGC-attributed order | An order with at least one UGC conversion type |
| All orders and attributed orders | Orders counts all orders by default. Broken down or filtered by post, post label, or UGC conversion type, it counts only attributed orders. See Attribution |