Google Shopping

Google Shopping sends your product reviews to Google Merchant Center as a product ratings feed, so Google can show star ratings on your Shopping ads and listings. Cevoid generates and hosts the feed, and you add it in Merchant Center. Google decides how it processes the feed, and whether stars show.

Navigate to Settings → Syndication → Google Shopping⁠ to manage your product rating feeds.

A product rating feed is a file of your product reviews in Google's format:

• One feed per domain: A feed covers one storefront domain of your active markets, and each domain can have one feed. It holds the product reviews written in that domain's markets, each linked to its product's page there.
• Fetched daily: Google downloads the feed once a day from its feed URL, with a username and password that Cevoid creates for it
• Kept up to date: Cevoid updates the feed at most once a day when your reviews have changed, and at least every 7 days
• 50 eligible reviews: Google won't show ratings from a feed with fewer than 50 eligible reviews, so you can only activate a feed once it has 50
• Product reviews only: Company reviews aren't sent to Google Shopping

A feed's domains come from your markets in Settings → Products and markets⁠. See Products and markets.

Create one product rating feed for each storefront domain you want ratings for on Google Shopping.

1. Navigate to Settings → Syndication → Google Shopping⁠ and click Create feed
2. Select a domain in Publisher domain
3. Optional: Change the Feed name. It starts as Google Product Ratings.
4. Click Create feed. The feed appears under Product rating feeds as Draft.

When every domain already has a feed, Create feed is unavailable. Add an active market with another domain, or delete the feed that uses the domain.

Activate a product rating feed once Cevoid has generated a valid file with at least 50 eligible reviews. Activating creates the password Google uses to fetch the feed. Cevoid also generates a new feed's file on its own within a day, but Generate feed starts right away.

1. Navigate to Settings → Syndication → Google Shopping⁠ and open the feed
2. Click Generate feed. The progress updates on its own.
3. Click Activate feed when it shows. Cevoid creates the feed's username and password.
4. Copy the Password. Cevoid shows it only once, and it can't be recovered.

With fewer than 50 eligible reviews, the feed shows the count, such as 32 of 50 eligible reviews. Google will not show ratings until you reach 50., and Regenerate feed instead of Activate feed. To add the activated feed to Google, see Add a feed to Google Merchant Center.

Add an activated product rating feed to Google Merchant Center as a scheduled fetch that runs daily. Google then reads the file once a day.

1. Navigate to Settings → Syndication → Google Shopping⁠ and open the feed
2. Copy the Feed URL and the Username under Add feed to Google
3. Open Google Merchant Center and add a product reviews feed as a daily scheduled fetch
4. Enter the feed URL, the username, and the password you saved when you activated the feed
5. Save the feed in Google Merchant Center

After Google's first fetch, the feed shows Active and its Last Google check, and Add feed to Google becomes Google feed details.

The Status column under Product rating feeds shows where each feed stands, and the progress while Cevoid generates the file. Open a feed to see its status with Generated, Eligible reviews, and Last Google check.

A product review goes into a product rating feed when all of these are true:

• It's published and not hidden, and the reviewer's identity is confirmed. See Verified reviews.
• It has text
• It isn't marked as an insider review
• Cevoid's analysis found no profanity, personal information, links to other sites, hate speech, violence, sexual content, or dangerous content in it
• If it came from a review request, it was written within 90 days of the request
• If it was imported, it didn't come from the Amazon or Etsy marketplace
• Its product has a page on the feed's domain

Reviews your team rejected as spam, and published reviews that Cevoid's analysis flags as spam, go into the feed marked as spam, as Google asks. They don't count as eligible reviews.

Google needs a web address for every review in a product rating feed, so each published product review has a plain page at https://review.cevoid.com/, followed by the review's ID. The page lists the review's details as the feed sends them. It's hidden from search engines and isn't part of your store, and you don't need to set it up.

Rotate a product rating feed's credentials when you've lost its password, or think someone else has it.

1. Navigate to Settings → Syndication → Google Shopping⁠ and open the feed
2. Click Rotate credentials next to Password
3. Copy the new Password. Cevoid shows it only once.
4. Enter the new password in Google Merchant Center

The old password keeps working for 7 days, or until Google fetches the feed with the new one.

Delete a product rating feed to stop sending its reviews to Google, or to free its domain for a new feed.

1. Navigate to Settings → Syndication → Google Shopping⁠ and open the feed
2. Click ... next to the feed's name
3. Select Delete
4. Click Delete feed to confirm