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Review emails

Edit the request, reminder, thank-you, reply, and verification code emails your customers get from Reviews, and see what each one says by default.

Cevoid sends your customers nine kinds of email from Reviews: review requests and reminders, thank-you emails, reply notifications, and the code that confirms a reviewer's email. Each comes from a template you edit, with translations per language. Your flows decide when each email goes out.

Navigate to Settings → Emails (new) → Email templates⁠ to edit your review emails.

Emails customers get from Reviews

Every workspace has one template of each type, under Reviews in Settings → Emails (new) → Email templates⁠. Its Usage column shows how many flows use each template, or Always on.

TemplateSent whenKind
Product review requestA flow's Product review request step sends a requestMarketing
Product review reminderA Product review request step sends a reminderMarketing
Company review requestA flow's Company review request step sends a requestMarketing
Company review reminderA Company review request step sends a reminderMarketing
Product review thank youA customer submits a product review, through the Thank you: Product review flowTransactional
Company review thank youA customer submits a company review, through the Thank you: Company review flowTransactional
Public reply notificationYour team replies publicly and emails the reviewer, through the Reply to a Product review or Reply to a Company review flowTransactional
Private reply notificationYour team replies privately, through the same reply flowsTransactional
Identity verification codeA customer who writes a review from a button or a link confirms their email. Always onTransactional

Requests and reminders go out through your review request flows. Reply emails need a live reply flow: see Set up reply emails.

Send thank-you emails

A thank-you email goes to every customer who submits a review, with an Edit your review button. It goes out only through a live thank-you flow, one for product reviews and one for company reviews.

  1. Navigate to Settings → Flows⁠
  2. Under Suggested flows, click Thank you: Product review or Thank you: Company review
  3. Click Add flow. The flow opens in the editor as a draft.
  4. Click Publish flow

Thank-you emails go out when the review is submitted, before your hold rules or your team decide on it. Don't write in them that the review is already published. Imported reviews get no thank-you email. Each thank-you email shows in Outbox, not in Requests.

Edit your review emails

Review emails are email templates, so you edit, test, and manage them the way you do every email Cevoid sends:

  • Edit a template: Open it under Reviews in Settings → Emails (new) → Email templates⁠ and change its fields. See Edit a template.
  • Send a test email: Send the saved template to any address, with example data. See Send a test email.
  • Create a template: Add another template of a type when one flow needs different copy, such as a request for one market. See Create a template.
  • Manage your templates: Rename, duplicate, reset, or delete a template. See Manage your templates.
  • Sender settings: Who your emails come from, where customers' answers go, and sending from your own domain apply to every email your workspace sends. See Email settings.
  • Colors, fonts, and logo: Every email your workspace sends takes them from your BrandKit. See Emails.

Fields and default copy

Every template has Subject and preview, with Subject line and Preview text, the snippet shown after the subject in an unopened email. Most also have Intro, with Heading and Intro text, and an Outro that's empty by default. Subject line and Preview text take up to 150 characters, Heading up to 120, and a Button label up to 40, with no variables.

Product review request and reminder

The product review request lists every product the customer can still review, each with its own link, above a button to review the whole order.

FieldRequest defaultReminder default
Subject lineHow did we do, {{profile.name}}?A reminder to review your order from {{workspace.name}}
Preview textTap a star to rate what you bought. It takes less than a minute.Your review helps other shoppers choose. Tap a star to get started.
HeadingHow did we do?A little reminder to share your thoughts
Intro textThanks for your order from {{workspace.name}}. Your feedback helps other shoppers decide.Had a chance to try your order from {{workspace.name}}? We'd still love to hear what you think. Your feedback helps other shoppers decide.
Product rowsOnOn
LayoutSide by side. Stacked puts the stars below the product imageSide by side
Star pickerOn. Off shows a review link on each product insteadOn
PromptOr if you want to review your entire orderOr if you want to review your entire order
Button labelReview orderReview order

Company review request and reminder

FieldRequest defaultReminder default
Subject lineHow was your experience with {{workspace.name}}?A reminder to review your experience with {{workspace.name}}
Preview textTap a star to rate your experience. It takes less than a minute.Your feedback helps us improve. Tap a star to rate your experience.
HeadingHow was your experience?We'd still love your feedback
Intro textWe'd love to hear how shopping with {{workspace.name}} went for you.Just a friendly reminder to share your experience with {{workspace.name}}. Your feedback helps us improve and helps other shoppers decide.
ShowStars. Button shows a button insteadStars
Button labelLeave a review, shown with ButtonLeave a review

Thank-you emails

The Edit your review button opens the reviewer's own update link, where they can edit or delete their review. See Edit or delete a review.

FieldProduct review thank youCompany review thank you
Subject lineThank you for your reviewThank you for your review
Preview textYour review helps other shoppers decide. You can edit it any time.Your feedback helps {{workspace.name}} improve. You can edit it any time.
HeadingThanks, {{profile.name}}!Thanks, {{profile.name}}!
Intro textYour review will help other shoppers at {{workspace.name}} decide.Your review will help other shoppers decide whether to buy from us.
Show reviewOn: quotes the review, shortened if it's longOn
PromptWant to change something? Edit or delete it any time.Want to change something? Edit or delete it any time.
Button labelEdit your reviewEdit your review

Reply notifications

Your reply goes where {{data.reply.body}} is, so the reply field must keep it: Cevoid doesn't save a reply template without it. View your review opens the review on your store.

FieldPublic reply notificationPrivate reply notification
Subject line{{workspace.name}} replied to your reviewA message from {{workspace.name}}
Preview textOur reply is now shown alongside your review.We read your review and wanted to reply personally.
HeadingWe replied to your reviewNone
Intro textThanks again for your review. Here is our reply, now visible alongside it.{{workspace.name}} replied to your review. This reply is private: only you can see it. You can reply to this email directly to respond.
Show reviewOnOn
Reply block, Message{{data.reply.body}}{{data.reply.body}}
Button labelView your reviewNone

Identity verification code

The code shows in a block of its own, and is valid for 10 minutes.

FieldDefault
Subject line{{data.code.value}} is your verification code
Preview textEnter this code to verify your review. It expires in {{data.code.expiresInMinutes}} minutes.
HeadingVerify your review
Intro textEnter the code below to verify your identity.
Code labelVerification code
Expiry noteThe code is valid for {{data.code.expiresInMinutes}} minutes.
Ignore noticeDon't recognise this activity? It's safe to ignore this email.

Variables

Each review email accepts the variables of its type under This email, in the editor's Variables. For how variables work, and the Recipient and Workspace variables every email has, see Variables.

EmailThis email variables
Request and reminder emailsReview link ({{data.reviewUrl}}). Product review emails also have Order number ({{data.order.number}})
Thank-you emailsEdit review link ({{data.review.updateUrl}}), Review rating, Review title, and for product reviews, Product name
Reply notificationsReply message ({{data.reply.body}}), Reply author, Review rating, Review title, Product name, and for public replies, Review link
Identity verification codeVerification code ({{data.code.value}}), Minutes until the code expires

Languages

Each email goes out in the language of the market the customer was last active in. When there's none, thank-you and reply emails use the language of the review, and the other emails use your workspace's primary language. The Identity verification code email uses the language of the market the customer is reviewing on.

For how Cevoid translates your templates, and how to change a translation, see Languages and translations.

Marketing and transactional emails

Request and reminder emails are marketing emails. Cevoid sends them only to customers who have agreed to marketing email, and their footer has a Manage email preferences link. Thank-you, reply, and verification code emails are transactional: they answer something the customer did, go out without marketing consent, and have no preferences link.

Manage email preferences opens a page where the customer can turn off Promotion emails, or choose Unsubscribe from all. With Promotion emails off, Cevoid sends the customer no more review requests.

Every email's footer also says This email was sent by Cevoid on behalf of your brand, unless it's sent from your own domain, and shows your physical address.

Customer experience

  • Request emails: Tapping a star opens the review form on your store with that rating chosen, and Review order opens the form at the first product not yet reviewed. Nothing is saved until the customer submits the review.
  • When links expire: after 90 days, a request link still opens the form, but asks for an email code first. See Verified reviews.
  • Thank-you and reply emails: Edit your review opens the review for the customer to update or delete it, and View your review opens it on your store