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DPA feeds automatically add user-generated content to your product advertising campaigns. Connect your existing product feed with your approved posts to create more engaging ads that showcase real customers using your products. Navigate to UGC -> DPA feeds to manage your feeds.

How DPA feeds work

Cevoid enhances your existing product feeds by adding user-generated content as additional product images or videos. For each product ID in your original feed, Cevoid adds posts as <additional_image> tags when there’s a matching product tag.
  1. Provide your existing product feed URL
  2. Configure feed settings (channel, unique identifier, filtering)
  3. Cevoid creates an enhanced version with UGC added
  4. Use the new feed URL in your advertising platform

Supported channels

ChannelMedia supportBest for
GoogleImages onlyGoogle Shopping, Performance Max
FacebookImages and videosDynamic Product Ads, catalog campaigns
CustomImages onlyOther platforms or custom implementations

Create a DPA feed

1

Start a new feed

Navigate to UGC -> DPA feeds and click New feed.
2

Configure details

SettingDescription
NameDescriptive name for your feed
ChannelGoogle, Facebook, or Custom
Unique identifierProduct ID field from your feed (id, item_group_id, gtin, or mpn)
Source feed URLYour existing product feed URL
Password protectedAdd credentials if your feed requires authentication
Click Verify next to the source feed URL to ensure Cevoid can access your feed.
3

Configure settings

SettingDescription
Number of posts per productHow many UGC images to add per product (default: 10)
Media typesImage, Video, or both (depending on channel)
Exclude products without postsRemove products without matching UGC
Limit posts by dateOnly include posts newer than a specified date
4

Save and publish

  1. Click Save changes to save as draft
  2. Click Publish to activate your feed
  3. Copy the generated feed URL for use in your advertising platform

Unique identifier

Choose the product ID field that matches how you’ve tagged products in Cevoid:
IdentifierDescription
idStandard product ID (most common)
item_group_idProduct group identifier for variants
gtinGlobal Trade Item Number
mpnManufacturer Part Number
The unique identifier must match the product IDs used when tagging posts. Mismatched identifiers result in no UGC being added.

Filtering options

Exclude products without posts — Remove products from your feed that don’t have matching UGC. Useful for creating UGC-only feeds for specific campaigns. Limit posts by date — Only include posts created after a specified date. Accepts relative dates like “7 days ago” or “1 month ago”. Useful for seasonal campaigns or ensuring fresh content. Number of posts per product — Controls how many UGC images are added per product. Higher numbers provide more creative options but increase feed size.

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