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DPA feeds allow you to automatically populate your product advertising campaigns with user-generated content. By connecting your existing product feed with your approved posts, you can create more engaging ads that showcase real customers using your products. DPA feeds are available under UGC -> DPA feeds . Dpa Feeds Banner Pn
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How DPA feeds work

Cevoid’s DPA feeds solution enhances your existing product feeds by automatically adding user-generated content as additional product images (or videos). Cevoid reviews each product ID in your original feed and adds posts as <additional_image> tags when there’s a post with a product tag that matches that ID. Key features:
  • Automatic enhancement: Your product feed is automatically enhanced with approved UGC
  • Multiple channel support: Works with Google Ads, Facebook/Meta, and custom feed formats
  • Product matching: Posts are matched to products based on product tags you’ve added
  • Flexible media options: Support for images and videos depending on the channel
How it works:
  1. You provide your existing product feed URL
  2. Configure your feed settings, including channel, unique identifier, and filtering options
  3. Cevoid creates an enhanced version with UGC added as additional images
  4. You use the new Cevoid-generated feed URL in your advertising platform
  5. Your ads now include authentic customer photos and videos alongside product information

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Creating a DPA feed

1

Navigate to DPA feeds

Navigate to UGC -> DPA feeds and click New feed
2

Configure basic details

Details section:
  1. Name - Enter a descriptive name for your DPA feed
  2. Channel - Select your advertising platform:
    • Google (supports images only)
    • Facebook (supports images and videos)
    • Custom (supports images only)
  3. Unique identifier - Choose the product ID field from your feed:
    • id (most common)
    • item_group_id
    • gtin
    • mpn
  4. Source feed URL - Enter your existing product feed URL
  5. Password protected (optional) - Add credentials if your feed requires authentication
3

Configure feed settings

Settings section:
  1. Number of posts per product - Set how many UGC images to add per product (default: 10)
  2. Media types included in the feed - Choose Image, Video, or both (depending on channel support)
  3. Exclude products without posts (optional) - Remove products that don’t have matching UGC
  4. Limit posts by date (optional) - Only include posts newer than a specified date
4

Save and publish

  1. Click Save changes to save as draft
  2. Click Publish to activate your feed
  3. Your enhanced feed URL will be generated and available for use
Use the Verify button next to your Source feed URL to ensure Cevoid can access your feed before publishing.

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Channel-specific considerations

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Facebook/Meta Ads

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Custom Feeds

  • Media support: Images only
  • Feed format: Standard XML format
  • Best for: Other advertising platforms or custom implementations
  • Use case: Platforms not directly supported by Google or Facebook options

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Advanced feed configuration

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Unique identifier selection

Choose the product ID field that matches how you’ve tagged products in Cevoid:
  • id: Standard product ID (most common)
  • item_group_id: Product group identifier for variants
  • gtin: Global Trade Item Number
  • mpn: Manufacturer Part Number
The unique identifier you select must match the product IDs you’ve used when tagging posts in Cevoid. Mismatched identifiers will result in no UGC being added to your feed.

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Feed filtering options

Exclude products without posts:
  • When enabled, removes products from your feed that don’t have matching UGC
  • Useful for creating UGC-only product feeds for specific campaigns
Limit posts by date:
  • Only includes posts created after a specified date
  • Helpful for seasonal campaigns or ensuring fresh content
  • Accepts relative dates like “7 days ago” or “1 month ago”
Number of posts per product:
  • Controls how many UGC images are added per product
  • Higher numbers provide more creative options but may increase feed size