UGC analytics

UGC analytics covers everything you can measure about your user-generated content: the posts in your library, how visitors interact with them in galleries, cards, and the post popup, Instagram content and rights requests, upload forms, the creators behind your content, and the orders your content leads to.

In the report builder, these metrics are under UGC, Widgets, and Sales. How to read these tables, and how breakdowns and filters work, is in How metrics work. Every metric can also be broken down by Date.

• The UGC Overview dashboard is favorited for everyone on your team. It shows your post totals, post performance, conversions over time, content sources, performance by widget, and your top posts. See Dashboards.
• 58 default UGC reports: 33 on posts and post performance, 4 on widgets, 18 on orders linked to content, and 3 on upload forms. See Reports.
• Four funnels: see Funnel reports

Most UGC metrics work as soon as your widgets are live. Some need setup first: see Report requirements.

How many posts you have and how that changes. Posts count in every status: Inbox, Approved, and Archived.

Post movements can be negative, so area charts, stacked bars, and donuts aren't available for it. Status changes, such as approving a post, aren't movements.

A post with several labels or tagged products counts once under each, so those rows can add up to more than the total.

How visitors interact with posts in your galleries, cards, and the post detail popup. These are the metrics most UGC reports are built on.

An impression counts every view, so one visitor scrolling past a post three times counts three. Reach counts unique visitors, as unique sessions, and needs session tracking for Post reach.

How often your widgets load and how often visitors see them. These widget metrics cover loyalty program widgets too: filter Module to UGC to see only galleries and cards.

A widget loads when its content loads on a page, and it's viewed when any part of it is on screen. A gallery further down a page that's never scrolled to counts a load but no impression.

Orders, Order value, Average order value, and Customers count the orders your content leads to when you break them down or filter them by Post or Post label, or filter them by UGC conversion types or Is UGC-attributed. They then count only orders from sales tracking whose session touched your content before the sale. See Attribution for the full rules.

• Every touched post gets the whole order. An order that touched three posts counts under each of them, with its full value, so rows add up to more than the total.
• Conversion types: an order counts under every way the visitor interacted before buying: Post impression, Popup view, or Product tag click
• Profiles: on these orders, Profile, Segment, and the other profile breakdowns describe the creator of the touched post

You can add post performance metrics, such as Post impressions, to the same report, which is how the default conversion reports compare views with orders. Orders linked to content offer only these breakdowns:

How Instagram content is detected and accessed, and how rights requests progress. These metrics need a connected Instagram account.

How visitors use your upload forms, from seeing a form to a completed upload.

An upload counts as completed after the uploader verifies their email, when the post lands in your Inbox. One upload can create up to 5 posts.

Your creators are the profiles behind your posts. On UGC metrics, the profile breakdowns describe them: Profile, Segment, Profile label, and Profile market show the creator of the post, the author of an Instagram post, or the uploader.

Each creator's profile also has an Analytics tab with their own posts and performance: see Profiles.