# Tiers

> Create tier levels and configure how members progress through them.

Breadcrumb: Loyalty › Tiers · Updated: 2026-10-17
Docs index: https://docs.cevoid.com/llms.txt

Tiers let you give your most valuable customers extra benefits. As members shop and engage with your brand, they can progress to higher tiers with better rewards and perks.

Navigate to [Loyalty → Tiers](https://app.cevoid.com/program/tiers) to manage your tiers.

There's no limit to how many tiers you can create. A member can only be in one tier at a time.

The Tiers page shows _Members with tiers_, _Active tiers_, and how members are spread across your tiers. When your tiers expire (see [Tier evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md)), _Earning window & expiry_ adds _Time until evaluation_, _Risk at downgrading_, and _Close to upgrade_ (members with 70% or more progress to the next tier). Open a tier to see its members, with their _Progress to next tier_ and _Member since_.

> [!NOTE]
> This article covers creating and configuring tiers. For settings on when members need to re-qualify for their tier (evaluation periods, grace periods, and downgrades), see [Tier evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md).

## Key concepts

**Entry tier:** The default tier for all new members. Every program has one. No milestones required.

**Ranked tier:** Tiers that members progress to by reaching milestones.

**Invite-only tier:** Hidden tiers for manually assigned members (VIPs, influencers).

**Milestones:** Thresholds that determine when a member qualifies for a ranked tier. You can use one, two, or all three types: points earned, amount spent, or number of orders.

**OR logic:** Members only need to reach one milestone to qualify for a tier, not all of them. For example, if a tier requires 500 points or $100 spent, a member who earns 500 points qualifies even if they haven't spent $100.

**Entry rewards:** Rewards (such as bonus points or discounts) that Cevoid automatically gives members when they reach a tier.

**Perks:** Text descriptions of benefits you provide outside Cevoid (such as free shipping or early access). These appear in widgets so members know what each tier offers.

## Tier settings

All tier types share the same configuration options. The exception is milestones, which only apply to ranked tiers.

### Branding

The _Tier branding_ settings control how the tier appears to members in your program widgets.

| Setting | Description |
| --- | --- |
| _Tier name_ | The name displayed to members (required, at most 50 characters). The field shows whether tier names are [translated](https://docs.cevoid.com/localization/translations.md#translation-exceptions), with a **Change here** link |
| _Custom tier icon_ | Icon next to the tier name, an image or SVG (256×256 px recommended) |
| _Tier color_ | Optional. Primary color for the tier |
| _Tier text color_ | Optional. Text color displayed over the background color |
| _Tier background image_ | Optional. Background for tier cards (16:9 aspect ratio recommended) |

### Entry rewards

Entry rewards are rewards given automatically when a member reaches a tier. Click **Add reward** to select from your available rewards. Entry rewards are displayed on the tier card in program widgets.

A tier can have one Points entry reward. On Shopify, **Same code for all** isn't offered for entry reward discount codes. See [Available rewards](https://docs.cevoid.com/loyalty/rewards/available-rewards.md) for all available reward types.

> [!NOTE]
> Members receive a tier's entry rewards the first time they reach it. A member who is downgraded at an [evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md) and later reaches the same tier again gets them again, but not after a downgrade from a return or a points deduction (see [Returns and point deductions](https://docs.cevoid.com/loyalty/tiers#returns-and-point-deductions)).

### Perks

Perks are text descriptions of benefits included in a tier. Unlike entry rewards, perks are not distributed by Cevoid. They describe benefits you provide outside the platform, such as free shipping, early access to sales, or exclusive events.

Click **Add perk** to add one. Perks are displayed on the tier card in program widgets so members understand what each tier offers.

### Tier multipliers

Tier multipliers (such as "2x points on purchases") let members in higher tiers earn points faster. Multipliers are configured under [Purchase incentives](https://docs.cevoid.com/loyalty/rewards/purchase-incentives.md) but appear as perks on the tier card automatically.

### Statuses

Each tier has a status that determines whether it's active and visible to members.

| Status | Description |
| --- | --- |
| **Live** | Active and visible to members |
| **Draft** | Not yet launched, not visible to members |
| **Ended** | No longer active, kept for reporting |

The entry tier cannot be ended. It's always live.

> [!NOTE]
> Ended tiers cannot be edited or reactivated. However, you can duplicate an ended tier to create a new draft based on its settings.

On [Loyalty → Tiers](https://app.cevoid.com/program/tiers), open a tier and click **More** for its other actions:

| Action | Description |
| --- | --- |
| **Duplicate** | Create a draft copy. Every tier except the entry tier |
| **Translate** | Translate the tier's content |
| **End** | Live tiers except the entry tier. Opens [Manage tiers](https://docs.cevoid.com/loyalty/tiers#launch-tiers-and-update-milestones) with the tier set to **Remove**. Ending a tier also ends its tier multiplier incentives |
| **Delete** | Draft tiers only. Members in the tier are moved to another tier if possible |

## Tier milestones

Milestones determine when a member qualifies for a ranked tier. When a member reaches a milestone, they automatically upgrade to that tier.

### Available milestone types

- **Points earned:** Total points earned in the program
- **Amount spent:** Total amount spent on purchases
- **Orders:** Number of orders placed

You can use one, two, or all three milestone types.

### How milestones work

Members only need to reach one milestone to qualify (OR logic). If you set both 500 points and $100 spent as milestones, a member qualifies by reaching either one.

> [!NOTE]
> Milestone progress can reset based on your tier evaluation settings. See [Tier evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md) for details on earning windows and when members need to re-qualify.

### Returns and point deductions

All milestone types are affected by returns and point deductions. These decrease a member's progress, which can result in a downgrade.

If a member is downgraded due to a return or point deduction and later re-qualifies for the same tier, they don't receive entry rewards again for that tier. This prevents abuse.

> [!NOTE]
> Evaluation downgrades work differently: they reset progress and let members receive entry rewards again when they re-qualify. See [Tier evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md) for details.

### Additional notes

**Amount spent** and **Orders** milestones follow your purchase settings. See [Purchase settings](https://docs.cevoid.com/loyalty/rewards/purchase-incentives.md#purchase-settings) for details on how orders are tracked.

For **Amount spent**, orders in other currencies are automatically converted to your workspace currency. This ensures members are evaluated consistently regardless of which currency they purchased in.

## Create and edit tiers

Changes to the name, icon, colors, background image, and perks save on any tier that isn't ended, and take effect when you save. Entry rewards can change on drafts, on the entry tier, and on live tiers with no members. On a live tier with members, entry rewards are locked and **Add reward** is disabled. The only exception is uploaded unique discount codes, which you can refill. Milestones for ranked tiers require the [Launch tiers and update milestones](https://docs.cevoid.com/loyalty/tiers#launch-tiers-and-update-milestones) flow.

### Entry tier

Every program has one entry tier. New members are automatically placed in the entry tier when they join.

The entry tier has no milestones and cannot be deleted or duplicated. This ensures every member always belongs to a tier from day one.

> [!TIP]
> Even without other tiers, the entry tier lets you offer perks and entry rewards to all members.

### Ranked tier

Ranked tiers have milestones that members need to reach. You can create multiple ranked tiers to form a progression path (for example, Silver, Gold, and Platinum).

New ranked tiers are created as drafts. To set milestone values and make them live, see [Launch tiers and update milestones](https://docs.cevoid.com/loyalty/tiers#launch-tiers-and-update-milestones).

### Create or edit a tier

1. Navigate to [Loyalty → Tiers](https://app.cevoid.com/program/tiers)
2. Click **New tier** and select **Ranked tier**, or open an existing tier and click **Edit**. A new tier is created as a draft named "New tier", and its settings open.
3. Configure branding, entry rewards, and perks
4. Click **Save changes**

## Launch tiers and update milestones

Use this 3-step process to launch new tiers, update milestones, or end tiers. The process ensures milestones are properly ordered and members are migrated correctly between tiers.

> [!NOTE]
> Invite-only tiers can also be launched directly when creating them (without the wizard), since they don't have milestones and members are added manually.

**Why it works this way:** When you change milestones or add new tiers, members may need to move between tiers based on their current progress. This flow calculates the migration and shows you exactly what will happen before you confirm.

**To launch or update tiers:**

1. Navigate to [Loyalty → Tiers](https://app.cevoid.com/program/tiers)
2. Click **Manage tiers**

### Step 1: Tier selection

Select which tiers should be live:

- **Keep:** Keep a live tier as is
- **Remove:** Remove a live tier (members are migrated)
- **Include:** Launch a draft tier
- **Exclude:** Keep a draft tier as a draft

When removing an invite-only tier, you choose whether to move its members to another invite-only tier or to ranked tiers based on their progress.

### Step 2: Milestones

Set milestone values for each ranked tier.

1. Select which milestone types to use under _Active milestones_: **Points earned**, **Amount spent**, or **Orders**. At least one stays selected, and the types apply to every ranked tier.
2. Enter values for each tier
3. Make sure values are in ascending order (higher tiers need higher values)

Each value must be strictly higher than the tier below it: equal values are errors too. Fields with errors are highlighted, and **Next step** stays disabled until they're fixed and something has changed. Tiers re-sort by their values when you leave a field, and you can drag ranked tiers to set their order.

### Step 3: Confirm migration

Review what will happen:

**Entry rewards:** Choose whether members moving to a new tier should receive entry rewards: **No, don't reward** (default) or **Yes, reward members when transferred**. Members who already received rewards for a tier won't get them again.

**Email notifications:** Choose whether members moving to a new tier start your _Tier earned_ flows and the [Tier Earned](https://docs.cevoid.com/loyalty/setup/program-emails-and-triggers.md#tier-earned) CRM trigger: **No, don't inform** (default) or **Yes, send email / email trigger**.

**Summary:** See member counts before and after, which tiers are new, and how many members will move.

_Migration timeline_ shows how long the migration takes. Some platform actions are unavailable during this time.

Enter `CONFIRM` and click **Confirm migration** to proceed. When no members move, the step is _Review changes_ and you click **Set live**, with no `CONFIRM`.

## Invite-only tiers

Invite-only tiers are hidden from members who aren't in them. They only appear in widgets for members who are assigned to that tier.

Invite-only tiers have no milestones and no evaluation. You add and remove members manually.

Use them for VIPs, influencer partnerships, or special groups that shouldn't be public.

**To create an invite-only tier:**

1. Navigate to [Loyalty → Tiers](https://app.cevoid.com/program/tiers)
2. Click **New tier**
3. Select **Invite-only**
4. Configure branding, entry rewards, and perks
5. Click **Save changes**
6. Click **Set live** to activate the tier
7. Click **Save and publish** in _Publish tier?_

Invite-only tiers go live immediately when you publish them. **Set live** saves your pending changes first. There's no migration process, since members are added manually.

**To add a member to an invite-only tier:**

1. Navigate to [Profiles](https://app.cevoid.com/profiles) and open the member's profile
2. Click **Change tier** in _Program membership_. _Adjust tier_ opens.
3. Select one of your invite-only tiers
4. Click **Update tier**

This places the member outside of the entry and ranked tier system. They stay on this tier until manually moved, and aren't affected by milestone changes or evaluation dates.

**To move a member out of an invite-only tier:**

1. Navigate to [Profiles](https://app.cevoid.com/profiles) and open the member's profile
2. Click **Change tier** in _Program membership_
3. Select **Recalculate tier**. It only shows for members on an invite-only tier.
4. Click **Recalculate tier**

This places the member back into your entry and ranked tier system based on their current progress.

## Manually place a member on a tier

Sometimes you may need to place a member on a specific tier manually, for example to resolve a customer service issue or reward a member for special circumstances.

1. Navigate to [Profiles](https://app.cevoid.com/profiles) and open the member's profile
2. Click **Change tier** in _Program membership_. _Adjust tier_ opens.
3. Select the tier they should be placed on in _Change tier_
4. Click **Update tier**

**Update tier** moves the member to the selected tier. When you select a ranked tier, _Change tier_ shows the tier's milestone. A later return or points deduction can move them back to the highest tier their progress qualifies for. See [Tier evaluation](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md) for details on evaluation dates and when members are re-evaluated.

> [!NOTE]
> If placed on an entry or ranked tier, the member can still be upgraded automatically if they reach the milestones of a higher ranked tier.

**Related widgets**

- [Tier cards](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md#tier-cards)
- [Tier progress](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md#tier-progress)
- [My account](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md#my-account)
- [Account summary](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md#account-summary)

**Related emails**

- [Tier Earned](https://docs.cevoid.com/loyalty/setup/program-emails-and-triggers.md#tier-earned)
- [Tier Evaluation](https://docs.cevoid.com/loyalty/setup/program-emails-and-triggers.md#tier-evaluation)

## Related articles

- [Tier evaluation and earning windows](https://docs.cevoid.com/loyalty/tiers/tier-evaluation.md)
- [Available rewards](https://docs.cevoid.com/loyalty/rewards/available-rewards.md)
- [Purchase incentives](https://docs.cevoid.com/loyalty/rewards/purchase-incentives.md)

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Canonical: https://docs.cevoid.com/loyalty/tiers