Profile properties store data about your profiles. Use them to collect information through your rewards program activities, build segments, personalize communication, and share data with your integrations.
Navigate to Settings -> Properties to manage your profile properties.
Default properties
Cevoid provides built-in properties that are commonly used by ecommerce brands. These properties cannot be deleted.
| Property | Type | Description |
|---|
| Country | Country | The profile’s country |
| City | Text | The profile’s city |
| Language | Language | The profile’s preferred language |
| Birthdate | Date | The profile’s birthdate |
Custom properties
Create your own properties to collect information specific to your brand. Custom properties can be used in activities to collect data from members, and shared to your connected integrations.
Property types
| Type | Description | Settings |
|---|
| Choice | Let members select from predefined options | Single or multi select, display as text or color |
| Number | Collect numeric values | Optional min and max value |
| Height | Collect height measurements | Metric: Centimeter. Imperial: Foot & Inch |
| Weight | Collect weight measurements | Metric: Tonne, Kilogram, Gram, Milligram. Imperial: Pound, Ounce |
| Length | Collect length measurements | Metric: Kilometer, Meter, Decimeter, Centimeter, Millimeter. Imperial: Mile, Yard, Foot, Inch |
| Link | Collect URLs | Optional regex pattern for validation |
Choice property settings
When creating a Choice property, configure how members can select options:
| Setting | Description |
|---|
| Choice type | Single select (one option) or Multi select (multiple options) |
| Multi selection | For multi select: Unlimited, Exact number, or Range |
| Display type | Text or Color (color shows a color swatch) |
| Options | The choices available to members |
Existing options cannot be edited or deleted once created. You can add new options and reorder all options.
Measurement properties
Height, Weight, and Length properties collect data in the measurement system configured in your workspace settings.
When members input measurement data through program activities, they can enter values in the measurement system of their market and can switch to the other system if they prefer. Collected data is converted to your workspace’s default measurement system before saving.
When measurement data is displayed to members, it’s shown in the measurement system of their market.
Create a custom property
- Navigate to Settings -> Properties
- Click Create property
- Enter a name for the property
- Select a type
- Configure type-specific settings
- Under Integration sync, toggle on the integrations you want to sync this property to
- Click Save changes
Edit a property
- Navigate to Settings -> Properties
- Click the … menu on the property row
- Click Edit
- Make your changes
- Click Save changes
If a property is currently used by active profiles, some settings cannot be changed. You can still add new options and reorder them.
Delete a property
- Navigate to Settings -> Properties
- Click the … menu on the property row
- Click Delete
- Confirm the deletion
Deleting a property removes it from all profiles and any activities using it. This cannot be undone.
Collecting properties
Profile properties are collected through your rewards program activities. Add a Profile properties task to a single-task activity or challenge to ask members to provide their information.
Members can also have their properties edited manually by your team from their profile page.
Using properties
Segments
Use profile properties as filter criteria when building segments. For example, create a segment of members in a specific country or with a particular preference.
Profile page
Properties appear in the Profile properties section on each profile’s Overview tab. Your team can view and edit values directly from the profile page.
Profiles overview
Custom properties are available as columns in the Profiles overview. Click Columns to add them to your table view.
Data sharing
Profile properties can be shared with your connected integrations. Toggle on the integrations you want to sync to when creating or editing a property, or configure data sharing from your integration settings.
Learn more in Profile data & event sharing.
UGC galleries
Profile properties can be highlighted alongside UGC posts in your galleries, letting you showcase member information with their content. 
