# Analytics glossary

> The terms used in Cevoid analytics, from metrics and breakdowns to sessions, sales tracking, and attribution.

Breadcrumb: Analytics › Glossary · Updated: 2026-10-17
Docs index: https://docs.cevoid.com/llms.txt

The words used across Cevoid analytics, with what each one means in your workspace.

## Building reports

| Term | Meaning |
| --- | --- |
| Metric | What a report measures, such as _Post impressions_ or _Orders_. A report can hold several metrics |
| Breakdown | A dimension that splits a metric into rows, such as _Date_, _Widget_, or _Profile_. A report takes up to two |
| Filter | A condition that narrows the data before it's shown, such as _Market_ is Sweden. A filter only narrows the metrics that support it |
| Visualization | How the report is shown: a chart, a single number, a ranked list, or a table |
| Charted metric | The metric the chart draws, marked **Y-axis** in the report builder. Every selected metric appears as a column in the table |
| Default report | A report Cevoid provides in every workspace. You can explore and change it, but only keep your changes by saving them as a new report |
| Custom report | A report your team created, or saved as new from another report. Anyone in the workspace can edit, rename, or delete it |
| Dashboard | A grid of reports that share one date range and comparison |
| Panel | One report on a dashboard |
| Favorite | A dashboard pinned to the sidebar under **Analytics**. Favorites are personal: each team member has their own |
| Funnel report | A report that lines up steps in order and shows how many get from one step to the next |
| Closed funnel | The default funnel: a visitor, request, or post counts at a step only after completing the earlier steps, in order |
| Open funnel | A funnel where each step counts on its own, so visitors can enter at any step |
| Comparison | **Comparison: Previous period** shows each value next to the value for the period just before, of the same length |
| Report currency | The currency money metrics are shown in: the report's saved currency, or your workspace's primary currency |
| Running total | A metric counted from the start of your workspace's history to the end of the period, such as _Total posts_. Changing the start date doesn't change it |
| Lifetime metric | A metric named "(lifetime)": unique items or people from the start of your workspace's history to the end of the period, such as _Uploaders (lifetime)_ |
| (not set) | The row for items with no value for a breakdown, such as posts without a label |
| Other | The row that groups the items outside a chart's top items, when **Remaining items** is set to **Group** |

## Tracking

| Term | Meaning |
| --- | --- |
| Event | Something a visitor does that Cevoid's widgets record, such as viewing a post or clicking a product tag |
| Session | One visit to your store. Events in the same session are linked together. With session tracking on, a session lasts until the visitor has been inactive for 30 minutes. Without it, each page view is a session of its own |
| Session tracking | The workspace setting that lets Cevoid store a session cookie, `ca_session`, for visitors who allow it |
| Trackable | A visitor whose events carry the session cookie. Only trackable sessions can be linked to an order |
| Impression | One view. A post viewed three times counts three impressions |
| Popup impression | One view of a post in the post detail popup |
| Reach | The number of unique visitors who viewed something, counted as unique sessions |
| Clap | A like on a post. Claps count every press; _Post clappers_ counts unique visitors |
| Display solution | Where the interaction happened: **Gallery**, **Card**, **Program** (a loyalty program widget), or **API** (events your developer sends) |
| First data date | The date a metric's data starts in your workspace. Earlier dates in a report show no data for that metric |

## Orders and attribution

| Term | Meaning |
| --- | --- |
| Synced orders | Orders your connected store sends to Cevoid, such as Shopify or WooCommerce |
| Sales tracking | Completed orders reported from your checkout: Cevoid's checkout web pixel on Shopify, or a sales tracking call your developer adds on other platforms |
| Order data | Orders in Cevoid from either source: synced orders, sales tracking, or both. Each order counts once |
| Attribution | Linking an order to the posts a visitor interacted with in the same session before buying |
| UGC conversion types | How the visitor interacted with content before buying: **Post impression**, **Popup view**, or **Product tag click**. An order gets every type it had |
| UGC-attributed order | An order with at least one UGC conversion type |
| All orders and attributed orders | _Orders_ counts all orders by default. Broken down or filtered by post, post label, or UGC conversion type, it counts only attributed orders. See [Attribution](https://docs.cevoid.com/analytics/how-it-works/attribution.md) |

## Related articles

- [Report builder](https://docs.cevoid.com/analytics/reporting/report-builder.md)
- [Attribution](https://docs.cevoid.com/analytics/how-it-works/attribution.md)
- [Data and limits](https://docs.cevoid.com/analytics/how-it-works/data-and-limits.md)

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Canonical: https://docs.cevoid.com/analytics/how-it-works/glossary