Tiers

Tiers let you reward your best customers with exclusive benefits. As members shop and engage with your brand, they can progress to higher tiers with better rewards and perks. Navigate to Rewards program -> Tiers to manage your tiers.

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Key concepts

Entry tier: The default tier for all new members. Every program has one. No milestones required. Ranked tier: Tiers that members progress to by reaching milestones. Invite-only tier: Hidden tiers for manually assigned members (VIPs, influencers). Milestones: Thresholds that determine when a member qualifies for a ranked tier. You can use one, two, or all three types: points earned, amount spent, or number of orders. OR logic: Members only need to reach ONE milestone to qualify for a tier, not all of them. For example, if a tier requires 500 points OR 100 dollars spent, a member who earns 500 points qualifies even if they haven’t spent 100 dollars. Entry rewards: Rewards (like bonus points or discounts) that Cevoid automatically gives members when they reach a tier. Perks: Text descriptions of benefits you provide outside Cevoid (like free shipping or early access). These appear in widgets so members know what each tier offers.

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Tier settings

All tier types share the same configuration options. The exception is milestones, which only apply to ranked tiers.

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Branding

These settings control how the tier appears to members in your program widgets.

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Entry rewards

Entry rewards are rewards given automatically when a member reaches a tier. Click Add reward to select from your available rewards. Entry rewards are displayed on the tier card in program widgets. You can include up to 10 entry rewards per tier. See Available rewards for all available reward types.

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Perks

Perks are text descriptions of benefits included in a tier. Unlike entry rewards, perks are not distributed by Cevoid. They describe benefits you provide outside the platform, like free shipping, early access to sales, or exclusive events. Click Add perk to add one. Perks are displayed on the tier card in program widgets so members understand what each tier offers.

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Tier multipliers

Tier multipliers (like “2x points on purchases”) let members in higher tiers earn points faster. Multipliers are configured under Purchase incentives but appear as perks on the tier card automatically.

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Statuses

Each tier has a status that determines whether it’s active and visible to members.

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Tier milestones

Milestones determine when a member qualifies for a ranked tier. When a member reaches a milestone, they automatically upgrade to that tier.

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Available milestone types

• Points earned: Total points earned in the program
• Amount spent: Total amount spent on purchases
• Orders: Number of orders placed

You can use one, two, or all three milestone types.

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How milestones work

Members only need to reach ONE milestone to qualify (OR logic). If you set both 500 points and 100 dollars spent as milestones, a member qualifies by reaching either one.

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Returns and point deductions

All milestone types are affected by returns and point deductions. These decrease a member’s progress, which can result in a downgrade. If a member is downgraded due to a return or point deduction and later re-qualifies for the same tier, they will not receive entry rewards again for that tier. This prevents abuse.

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Additional notes

Amount spent and Orders milestones follow your purchase settings. See Purchases for details on how orders are tracked. For Amount spent, orders in other currencies are automatically converted to your workspace currency. This ensures members are evaluated consistently regardless of which currency they purchased in.

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Create and edit tiers

Changes to branding, entry rewards, and perks on any live tier take effect when you save. The exception is milestones for ranked tiers, which require the Launch tiers and update milestones flow.

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Entry tier

Every program has one entry tier. New members are automatically placed here when they join. The entry tier has no milestones and cannot be deleted or duplicated. This ensures every member always belongs to a tier from day one.

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Ranked tier

Ranked tiers have milestones that members need to reach. You can create multiple ranked tiers to form a progression path (e.g., Silver, Gold, Platinum). New ranked tiers are created as drafts. To set milestone values and make them live, see Launch tiers and update milestones.

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Create or edit a tier

1. Navigate to Rewards program -> Tiers
2. Click New tier to create a ranked tier, or click on an existing tier and then Edit
3. Configure branding, entry rewards, and perks
4. Click Save changes

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Launch tiers and update milestones

Use this 3-step process to launch new tiers, update milestones, or end tiers. This ensures milestones are properly ordered and members are migrated correctly between tiers. Why it works this way: When you change milestones or add new tiers, members may need to move between tiers based on their current progress. This flow calculates the migration and shows you exactly what will happen before you confirm. To launch or update tiers:

1. Navigate to Rewards program -> Tiers
2. Click Manage tiers

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Step 1: Tier selection

Choose which tiers should be live:

• Keep: Keep a live tier as is
• Remove: Remove a live tier (members will be migrated)
• Include: Launch a draft tier
• Exclude: Keep a draft tier as a draft

When removing an invite-only tier, you choose whether to move its members to another invite-only tier or to ranked tiers based on their progress.

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Step 2: Milestones

Set milestone values for each ranked tier.

1. Select which milestone types to use (points, amount spent, orders)
2. Enter values for each tier
3. Make sure values are in ascending order (higher tiers need higher values)

Tiers with out-of-order values are highlighted in red. You can’t continue until they’re fixed.

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Step 3: Confirm migration

Review what will happen: Entry rewards: Choose whether members moving to a new tier should receive entry rewards. Members who already received rewards for a tier won’t get them again. Email notifications: Choose whether to email members about their new tier. Summary: See member counts before and after, which tiers are new, and how many members will move. The migration typically takes a few minutes. Some platform actions will be unavailable during this time. Type “CONFIRM” and click Confirm migration to proceed.

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Invite-only tiers

Invite-only tiers are hidden from members who aren’t in them. They only appear in widgets for members who are assigned to that tier. These tiers have no milestones and no evaluation. You add and remove members manually. Use them for VIPs, influencer partnerships, or special groups that shouldn’t be public. To create an invite-only tier:

1. Navigate to Rewards program -> Tiers
2. Click New tier
3. Select Invite-only
4. Configure branding, entry rewards, and perks
5. Click Save changes
6. Click Set live to activate the tier

Invite-only tiers go live immediately when you click Set live. There’s no migration process since members are added manually. To add a member to an invite-only tier:

1. Navigate to the member’s profile
2. Click Change tier
3. Select one of your invite-only tiers
4. Click Update tier

This places them outside of the entry and ranked tier system. They will stay on this tier until manually moved, and are not affected by milestone changes or evaluation dates. To move a member out of an invite-only tier:

1. Navigate to the member’s profile
2. Click Change tier
3. Select Recalculate tier
4. Click Recalculate tier

This places them back into your entry and ranked tier system based on their current progress.

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Manually place a member on a tier

Sometimes you may need to place a member on a specific tier manually, for example to resolve a customer service issue or reward a member for special circumstances.

1. Navigate to the member’s profile
2. Click Change tier
3. Select the tier they should be placed on
4. Click Update tier

The member will receive entry rewards for the tier and keep it until their next evaluation date. See Tier evaluation for details on evaluation dates and when members are re-evaluated.