Program emails and triggers

Keep members engaged by sending emails when important events happen in your rewards program, like earning a tier, receiving a reward, or approaching points expiration.

Recommended approach: CRM integrations

We recommend sending program emails through your CRM rather than through Cevoid. This gives you full control over email design, timing, and fits into your existing email marketing workflows. Cevoid sends event triggers to your CRM when program events occur. You then build flows in your CRM that respond to these triggers.

Supported integrations

Integration	Status
Klaviyo	Available
Voyado	Available
General implementation (API)	Private beta

Available triggers

The following triggers are sent to your connected CRM when program events occur. Use these to build email flows, segments, and campaigns. Refer to your integration’s documentation for how to enable triggers: Klaviyo, Voyado.

Member Joined Program

Triggered when a profile joins your rewards program. Use cases

Welcome email introducing the program benefits
Onboarding series explaining how to earn and redeem points
First activity suggestion to drive immediate engagement

Suggested email

Element	Example
Subject	Welcome to our rewards program!
CTA	Start earning points

Information sent with this trigger

Field	Description
`name`	Member’s name
`email`	Member’s email address
`avatarUrl`	Member’s avatar image URL
`shortId`	Member’s unique identifier

Payload example

{
  "avatarUrl": "https://cdn.cevoid.com/members/1.jpg",
  "email": "member@example.com",
  "hasJoinedProgram": true,
  "name": "Member Name",
  "shortId": "123456"
}

Member Left Program

Triggered when a profile opts out of your rewards program. Use cases

Confirmation email acknowledging their choice
Win-back campaign after a delay period
Feedback request to understand why they left

Suggested email

Element	Example
Subject	We’re sorry to see you go
CTA	Rejoin the program

Information sent with this trigger

Field	Description
`reason`	Why they left (e.g., `OPTED_OUT`)

Payload example

{
  "reason": "OPTED_OUT"
}

Challenge Completed

Triggered when a member completes a challenge. Use cases

Thank you email celebrating their participation
Share their next challenge recommendation
Remind them about earned rewards they can redeem

Suggested email

Element	Example
Subject	You completed [Challenge Title]!
CTA	View your rewards

Information sent with this trigger

Field	Description
`title`	Challenge name
`summary`	Challenge description
`banner`	Challenge banner image URL
`shortId`	Challenge unique identifier

Payload example

{
  "banner": "https://cdn.cevoid.com/missions/1.jpg",
  "shortId": "123456",
  "summary": "Challenge summary",
  "title": "Challenge Title"
}

Challenge Available

Triggered when a new challenge becomes available to a member. Use cases

Announcement email for new challenges
Targeted notifications based on member interests
Time-sensitive campaigns for limited challenges

Suggested email

Element	Example
Subject	New challenge: [Challenge Title]
CTA	Start challenge

Information sent with this trigger

Field	Description
`title`	Challenge name
`summary`	Challenge description
`banner`	Challenge banner image URL
`shortId`	Challenge unique identifier

Payload example

{
  "banner": "https://cdn.cevoid.com/missions/1.jpg",
  "shortId": "123456",
  "summary": "Challenge summary",
  "title": "Challenge Title"
}

Tier Earned

Triggered when a member reaches a new tier. Use cases

Congratulations email celebrating their achievement
Highlight new perks and benefits unlocked
Encourage them to use their entry rewards

Suggested email

Element	Example
Subject	You reached [Tier Name]!
CTA	Explore your benefits

Information sent with this trigger

Field	Description
`tier.name`	Tier name
`tier.iconUrl`	Tier icon URL
`tier.milestone`	Milestone value reached
`rewards`	Array of entry rewards received (includes title, type, discount code if applicable)

Payload example

{
  "tier": {
    "shortId": "123456",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "milestone": 100,
    "name": "Gold"
  },
  "rewards": [
    {
      "title": "20% Off",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "DISCOUNT_CODE",
      "discountCode": "GOLD20OFF",
      "productUrl": "https://www.example.com/products/PRODUCT_CODE"
    }
  ]
}

Reward Fulfilled

Triggered when a reward is fulfilled for a member, whether earned through activities, tiers, or redeemed from redeemable rewards. Use cases

Delivery confirmation with reward details
Include discount codes or redemption instructions
Suggest products to use the reward on

Suggested email

Element	Example
Subject	Your reward is ready!
CTA	Use your reward

Information sent with this trigger

Field	Description
`parentType`	Where the reward came from (e.g., `ACTIVITY`)
`parentId`	ID of the source activity or tier
`rewards`	Array of rewards (includes title, type, points amount or discount code)

Payload example

{
  "parentType": "ACTIVITY",
  "parentId": "1234",
  "rewards": [
    {
      "title": "Discount Code",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "DISCOUNT_CODE",
      "discountCode": "20OFF",
      "productUrl": "https://www.example.com/products/PRODUCT_CODE"
    },
    {
      "title": "Bonus Points",
      "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg",
      "fulfillmentStatus": "FULFILLED_AUTO",
      "rewardedAt": "2026-01-11T21:37:04.222Z",
      "source": "Earned",
      "type": "POINTS",
      "points": 100
    }
  ]
}

Tier Evaluation

Triggered when a member is approaching their tier evaluation date. The timing is configured in your tier evaluation settings. Use cases

Reminder to maintain or upgrade their tier
Show progress toward the next tier
Motivate purchases or activities before evaluation

Suggested email

Element	Example
Subject	Your tier evaluation is coming up
CTA	View my progress

Information sent with this trigger

Field	Description
`evaluationDate`	When the evaluation occurs
`evaluationType`	`COLLECTIVE` or `INDIVIDUAL`
`currentTier`	Member’s current tier (name, icon)
`nextTier`	Next tier details including milestones, progress, entry rewards, and perks

Payload example

{
  "evaluationDate": "2025-12-31T23:59:59.000Z",
  "evaluationType": "COLLECTIVE",
  "currentTier": {
    "name": "Silver",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "shortId": "234567"
  },
  "nextTier": {
    "name": "Gold",
    "iconUrl": "https://cdn.cevoid.com/tiers/1.jpg",
    "shortId": "345678",
    "milestones": [
      {
        "type": "POINTS",
        "required": 1000,
        "current": 750,
        "remaining": 250,
        "percentComplete": 75
      },
      {
        "type": "AMOUNT_SPENT",
        "required": 500,
        "current": 200,
        "remaining": 300,
        "percentComplete": 40
      }
    ],
    "entryRewards": [
      {
        "type": "DISCOUNT_CODE",
        "title": "20% OFF",
        "iconUrl": "https://cdn.cevoid.com/rewards/1.jpg"
      }
    ],
    "perks": [
      { "value": "Free shipping on all orders" },
      { "value": "Early access to sales" }
    ]
  }
}

Points Expiration Reminder

Triggered when a member is approaching their points expiration date. The timing and reminder types are configured in your points expiration settings. Use cases

Friendly reminder before points expire
Last chance reminder close to expiration
Suggest rewards to redeem with expiring points

Suggested email

Element	Example
Subject	Your points are expiring soon
CTA	Redeem points

Information sent with this trigger

Field	Description
`reminderType`	`FRIENDLY` (early reminder) or `LAST` (final reminder)
`pointsExpiring`	Number of points about to expire
`expirationDate`	When the points expire
`currentBalance`	Member’s total points balance
`daysUntilExpiration`	Days remaining until expiration

Payload example

{
  "reminderType": "FRIENDLY",
  "pointsExpiring": 500,
  "expirationDate": "2026-01-11T21:37:04.222Z",
  "currentBalance": 1250,
  "daysUntilExpiration": 30
}

Built-in emails

For brands that don’t use a CRM or prefer a simpler setup, Cevoid can send program emails directly. These emails are automatically triggered and include dynamic content based on the member’s activity. Navigate to Settings -> Emails to manage built-in emails. All built-in emails are disabled by default. Click an email to open its editor and enable it.

Available emails

Email	Description
Reached tier	Sent when a member reaches a new tier
Earned/redeemed reward	Sent when a member earns or redeems a reward
Tier evaluation reminder	Sent when a member is approaching a tier evaluation
Points expiration friendly reminder	Sent before a member’s points are approaching expiration
Points expiration last reminder	Sent as a final reminder before points expire

Customizing emails

Click any email to open its editor. Each email has two tabs: Settings

Setting	Description
Enable email	Turn the email on or off
Button	Configure the call-to-action button

Styling

Setting	Description
Background color	Email background color
Text color	Body text color
Button color	Call-to-action button color
Button text color	Text color on the button
Button corners	Corner radius for buttons

The email content is pre-configured and includes dynamic data like the member’s tier name, points balance, or reward details.

Introduction

UGC module

Rewards program module

General

Analytics

Integrations

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Resources

Program emails and triggers

Recommended approach: CRM integrations

Supported integrations

Available triggers

Member Joined Program

Member Left Program

Challenge Completed

Challenge Available

Tier Earned

Reward Fulfilled

Tier Evaluation

Points Expiration Reminder

Built-in emails

Available emails

Customizing emails

​Recommended approach: CRM integrations

​Supported integrations

​Available triggers

​Member Joined Program

​Member Left Program

​Challenge Completed

​Challenge Available

​Tier Earned

​Reward Fulfilled

​Tier Evaluation

​Points Expiration Reminder

​Built-in emails

​Available emails

​Customizing emails

Recommended approach: CRM integrations

Supported integrations

Available triggers

Member Joined Program

Member Left Program

Challenge Completed

Challenge Available

Tier Earned

Reward Fulfilled

Tier Evaluation

Points Expiration Reminder

Built-in emails

Available emails

Customizing emails