Challenges

Challenges are multi-task activities where members complete a series of steps to earn rewards. They’re perfect for UGC campaigns, competitions, seasonal promotions, or collecting customer feedback. A challenge consists of three parts: the challenge information (title, dates, participants), the tasks members complete, and reward groups. With multiple tasks per challenge, you can get creative with how you engage members. Combine photo uploads with survey questions, ask for their Instagram handle while collecting profile properties, or build a multi-step campaign that tells a story. Reward groups are what make challenges powerful. You can reward participants with one set of rewards while also awarding different winners with bigger prizes, all in the same challenge. Challenges appear in your Activities program widget on your website, making it easy for members to participate directly from your store. Navigate to Rewards program -> Activities to manage your challenges.

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How a challenge works

1. Member starts the challenge
2. Member completes all required tasks and clicks submit
3. Submission is added to the challenge and the member’s profile
4. Rewards are distributed according to the reward group settings

Members can view their submissions by clicking on the challenge in the Activities widget. If they haven’t reached the submission limit, they can click New submission to start another one. If a member leaves before completing a challenge, they can return and continue where they left off.

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Create a challenge

1. Navigate to Rewards program -> Activities
2. Click New activity
3. Select Challenge

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Step 1: Tasks

The Tasks tab is where you define what members need to do. Each challenge can include multiple tasks.

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Adding a task

1. Click Add
2. Choose a task type from the list
3. Configure the task settings

See Available tasks for all task types and their settings.

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Task settings

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Customize the submission flow

Under Texts, personalize what members see:

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Step 2: Reward groups & rewards

The Rewards tab is where you configure what members receive. Each challenge can have up to 10 reward groups.

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How reward groups work

Reward groups give you flexibility to reward different people in different ways. For example, you could give all participants a participation reward while also awarding winners with bigger prizes.

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Create a reward group

1. Click Add reward group
2. Configure the settings
3. Add reward items

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Rewarding all participants

Select All participants when everyone who completes the challenge should be rewarded. When should they receive the reward?

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Rewarding selected winners

Select Selected winners for competitions where only some participants win. Selection methods: Timing options by selection method:

• Manually by your team - You select winners, then rewards are distributed automatically
• Randomly by Cevoid - Choose After challenge has ended or At specific date
• First X submissions completed - Choose After user sends in submission, After challenge has ended, or At specific date

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Add reward items

Click Add item to add rewards to your group. Add multiple items to the same group if needed. See Available rewards for available reward types. When using All participants, one additional setting is available:

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Step 3: Challenge information & settings

The Challenge tab contains the general information, participants, dates, and optional sections.

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General settings

Basic information about the challenge that members see.

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Participants

Control who can see and participate in this challenge. Audience options:

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Start and end dates

Control when the challenge is available.

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Optional sections

Add additional content to enhance your challenge.

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Preview and go live

Before launching, use the preview panel to check your challenge:

1. Switch between Desktop, Tablet, and Mobile to test responsiveness
2. Click through the tasks to see the full member experience

When you’re ready:

1. Click Save changes
2. Click Set live

Your challenge now appears automatically in the Activities program widget.

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Manage your challenge

Once your challenge is live and receiving submissions, track performance and manage participants from the challenge page. Click on a challenge to see four tabs: Overview, Submissions, Participants, and Rewards.

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Overview

The Overview tab shows your challenge performance at a glance:

• Date range - When the challenge runs
• Available for - Who can participate
• Participants - Number of members who started the challenge
• Participation rate - Percentage of eligible members who participated
• Submissions - Number of completed submissions
• Submission rate - Percentage of participants who completed a submission

The Task breakdown section shows each task with the number of answers received. Click on a task to see individual responses.

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Submissions

The Submissions tab lists all submissions with their status. Filter by All, Completed, Submitted, or Drafts.

• Completed - All tasks have been verified
• Submitted - Member has submitted (includes completed submissions and those with tasks pending manual verification)
• Drafts - Member started but hasn’t submitted yet

Click on a submission to see the full details including all task responses and uploaded content. Click Add to library on uploaded photos and videos to add them to your UGC library. Upload content tasks can also be configured to automatically add uploads to your library. For tasks with manual verification, click on the task within a submission to approve or reject it.

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Participants

The Participants tab shows everyone who has participated in the challenge, including their number of submissions, rewards received, and last activity date.

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Rewards

The Rewards tab shows each reward group and its distribution status. For reward groups with Selected winners, the winner slots are displayed. Select winners manually if that’s your selection method, then click Award winners to distribute the rewards. For reward groups with All participants, the fulfillment percentage is displayed. Click View to see who has received the reward.

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Filter challenges

To view only challenges in your activities list:

1. Navigate to Rewards program -> Activities
2. Click + Filter
3. Select Type
4. Select Challenge