Ensure that you have activated the Klaviyo integration before getting started

How profile data and events are shared based on your setup


Send profile events to Klaviyo

You need to activate what events you want to share before they’re made available in Klaviyo.
Events are sent as webhooks to Klaviyo and allow you to build flows and trigger specific emails.
Each event also includes relevant data that can be used in the email. For example, the Cevoid: Reward Fulfilled event includes a list of reward details.

Activate profile event sharing to Klaviyo

  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Events section
  4. Toggle on the events you want to send to Klaviyo
  5. Click Save Changes
  6. Repeat steps #2-5 for any additional Klaviyo accounts connected

See what data is included in each event

  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Events section
  4. Click the icon

Send test event to Klaviyo

Sending a test event will trigger that event on a test profile and make the event available in Klaviyo
  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Events section
  4. Click the icon
  5. Click Send and verify event

Sync profile data to Klaviyo as custom properties

You need to activate what you want profile data to share before it’s made available in Klaviyo.
Profile data will appear in Klaviyo as custom properties on a profile.

Activate profile data sharing to Klaviyo

Profile data collected or updated after you activate the fields will be synced automatically to Klaviyo
  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Profile data section
  4. Toggle on the profile data fields you want to keep synced to Klaviyo
  5. Click Save Changes
  6. Repeat steps #2-5 for any additional Klaviyo accounts connected

Sync profile data from historical profiles

This is recommended when:
  • You already have profiles in Cevoid before activating the Klaviyo integration and profile sync.
  • Activate new profile data fields for the Klaviyo integration.
  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Profile data section
  4. Click Sync all profiles
    1. Optional: Toggle on Sync specific segments and limit the sync to profiles that belong to specific standard segments
  5. Click Sync profiles
  6. Repeat steps #2-5 for any additional Klaviyo accounts connected

Send test data to Klaviyo

Sending test data will create a fake profile and add all activated profile data fields to that member, which allows you to preview it on the fake profile in Klaviyo
  1. Navigate to Settings -> Integrations -> Klaviyo
  2. Select the Klaviyo account you want to edit
  3. Navigate to the Profile data section
  4. Click the icon
  5. Click Create test profile