# Segments

> Group profiles dynamically by filter criteria to organize your brand community and control access to activities and rewards.

Breadcrumb: Profiles › Segments · Updated: 2026-10-17
Docs index: https://docs.cevoid.com/llms.txt

Segments group profiles dynamically based on filter criteria. As profiles change, they're automatically added or removed from segments based on whether they match the criteria. Use segments to organize your brand community, track different groups, and control who can access specific activities and rewards.

Navigate to [Profiles → Segments](https://app.cevoid.com/segments) to manage your segments. The page lists every segment with its number of _Profiles_, its _% of profiles_, and its _Last activity_. Click a segment to see its profiles.

> [!TIP]
> Your segments appear as tabs in the Profiles overview, letting you quickly switch between different groups.

## Standard segments

Cevoid provides four predefined segments that correspond to the main modules:

| Segment | Description |
| --- | --- |
| **Content Creators** | All profiles with at least one post connected to them |
| **Program Members** | All profiles that have opted into your loyalty program |
| **Reviewers** | All profiles that have submitted a product or company review |
| **Customers** | All profiles with at least one order tracked by Cevoid |

Standard segments cannot be edited or deleted.

## Custom segments

Create your own segments to group profiles based on any combination of filter criteria. Custom segments use the same filters as the profiles overview, such as labels, tier, reviews, and profile properties. See [Search and filter](https://docs.cevoid.com/profiles.md#search-and-filter).

### Create a segment

**From the Segments page:**

1. Navigate to [Profiles → Segments](https://app.cevoid.com/segments)
2. Click **Create segment**. _New Segment_ opens.
3. Enter a name for your segment in _Name_, at least 3 characters
4. Optional: Click the icon next to _Name_ to add an emoji
5. Click **Filter** under _Filters_
6. Select your filter criteria
7. Click **Create**

**From the profiles overview:**

1. Navigate to [Profiles](https://app.cevoid.com/profiles)
2. Click **Filter**
3. Select your filter criteria
4. Click **Save as segment**. _Save as segment_ opens.
5. Enter a name for your segment, and optionally add an emoji
6. Click **Save**. The segment's tab opens.

### Edit a segment

1. Navigate to [Profiles → Segments](https://app.cevoid.com/segments)
2. Click **...** on the segment's row
3. Select **Edit segment**. _Edit Segment_ opens.
4. Change the name, emoji, or filters
5. Click **Save**

The same menu opens when you click an open custom segment's tab in the profiles overview. When you add filters on that tab, **Save** adds them to the segment's filters. **Duplicate segment** in the menu creates a copy whose name ends in (copy).

### Delete a segment

1. Navigate to [Profiles → Segments](https://app.cevoid.com/segments)
2. Click **...** on the segment's row
3. Select **Delete segment**
4. Click **Delete** to confirm

## Use segments

### Profiles overview

Segments appear as tabs above the profiles table. Click a segment tab to view only the profiles that match its criteria.

### Restrict activities and rewards

Make an activity or redeemable reward exclusive to specific segments by setting who can participate to **Selected segments**. Only signed-in members in at least one of the selected segments can see and access the activity or reward.

Learn more in [Who can participate](https://docs.cevoid.com/loyalty/activities.md#who-can-participate) and [Redeemable rewards](https://docs.cevoid.com/loyalty/rewards/redeemable-rewards.md).

### Flows

A flow's _Filter_ and _If / else_ steps can check whether the profile is in a segment, with the _Segment_ condition. See [Conditions](https://docs.cevoid.com/flows.md#conditions).

### Data sharing

When you sync existing profiles to Klaviyo or Shopify with **Sync profiles**, you can limit the sync to the profiles in the standard segments you select.

Learn more in [Profile data and event sharing](https://docs.cevoid.com/profiles/profile-data-event-sharing.md#historical-sync).

## Related articles

- [Profiles](https://docs.cevoid.com/profiles.md)
- [Profile properties](https://docs.cevoid.com/profiles/profile-properties.md)
- [Activities overview](https://docs.cevoid.com/loyalty/activities.md)
- [Redeemable rewards](https://docs.cevoid.com/loyalty/rewards/redeemable-rewards.md)

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Canonical: https://docs.cevoid.com/profiles/segments