# Purchase incentives

> Reward members with points for their purchases, and choose which parts of an order count and when orders are processed.

Breadcrumb: Loyalty › Purchase incentives · Updated: 2026-10-17
Docs index: https://docs.cevoid.com/llms.txt

Purchase incentives reward members with points based on their purchases. Set up points per amount spent and apply tier multipliers to give higher-tier members bonus points. Purchases made in other currencies are automatically converted using the exchange rate at the time of the order.

Navigate to [Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives) to manage your purchase incentives.

Your [purchase settings](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#purchase-settings) apply to every purchase incentive and to tier milestones: which parts of an order count, when orders are processed, and how long Cevoid waits first.

## Which orders earn points

Cevoid processes the orders that reach it through order sync for points and tier milestones. To check that order sync is set up and orders arrive for each store and market, see [Order settings](https://docs.cevoid.com/orders-products/order-settings.md). An order earns points and counts toward tier milestones when:

- The buyer is a program member when the order is [processed](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#order-processing-timing). Joining the program later doesn't earn points for earlier orders.
- The order isn't part of an imported order history. Imported orders never earn points: see [Import order history](https://docs.cevoid.com/orders-products/order-settings.md#import-order-history).
- For points, a [points per amount spent](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#points-per-amount-spent) incentive is live. The _Amount spent_ and _Orders_ tier milestones count the order without one.

## Incentive types

Click **New incentive** to create a purchase incentive. Two types are available:

| Type | Description |
| --- | --- |
| **Points per amount spent** | Reward points based on purchase amount |
| **Tier multiplier** | Multiplier applied to purchases based on a specific tier |

New incentives start as drafts. Click **Set live** when it's ready, and confirm. Members then earn points from it on all future purchases.

## Points per amount spent

Reward members with points based on how much they spend.

### Points per amount spent settings

These settings determine how the purchase incentive is presented in program widgets.

| Setting | Description |
| --- | --- |
| _Title_ | Read-only. The name displayed to members, generated from your reward settings so members see the correct points and currency for their market |
| _Description_ | Optional description, at most 150 characters |
| _Custom icon_ | Upload a custom icon (recommended 256×256 px) |

### Reward

Set how many points are awarded per unit of your workspace's default currency. The setting label reflects your currency, for example _Points earned per USD_ or _Points earned per SEK_. A new incentive starts at 1 point. The value is 0.1 or more, with up to two decimals.

This section includes a table that shows how the reward applies across your markets based on today's exchange rates (_Today's conversions_), and how points are displayed to members in each market (_Localized points_). With one market, the columns are _Points_ and _Displayed as_. The localized title and points value are shown to members in your [program widgets](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md) based on their [market](https://docs.cevoid.com/localization/products-markets.md).

> [!NOTE]
> The table shows today's exchange rates for preview purposes. Actual points are calculated using the exchange rate at the time of each purchase.

### Points per amount spent dates

| Setting | Description |
| --- | --- |
| _Start date_ | When the purchase incentive becomes active |
| _Select an end date_ | Optional end date for the purchase incentive |

Only one purchase incentive of this type can be live at a time. If there is a date conflict, Cevoid alerts you and shows which purchase incentives conflict. End the existing one or set an end date on it to resolve the conflict.

> [!NOTE]
> You can change the points value while the purchase incentive is a draft, or live with no rewarded orders yet. Once an order has been rewarded, the value is locked: end the incentive and create a new one.

## Tier multiplier

Multiply the points members earn from purchases based on their tier.

### Tier multiplier settings

These settings determine how the purchase incentive is presented in program widgets.

| Setting | Description |
| --- | --- |
| _Title_ | Read-only. The name displayed to members, generated from the tier |
| _Description_ | Optional description, at most 150 characters. Prefilled with the multiplier, such as "Earn 2x points on purchases" |
| _Custom icon_ | Upload a custom icon (recommended 256×256 px) |

### Multiplier settings

| Setting | Description |
| --- | --- |
| _Tier_ | The tier this multiplier applies to, from your live and draft tiers |
| _Multiplier_ | The multiplier applied to points earned (e.g., 1.5 = 50% more points). Default 1, between 1 and 100 |

The multiplier is applied based on the member's tier when the order is processed, not when it's placed. See when orders are processed in [Order processing timing](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#order-processing-timing).

A tier multiplier only works while a points per amount spent incentive is live and its tier is live. Otherwise its status is **Inactive**, and its tooltip says why.

### Tier multiplier dates

| Setting | Description |
| --- | --- |
| _Start date_ | When the purchase incentive becomes active |
| _Select an end date_ | Optional end date for the purchase incentive |

Only one tier multiplier can be active per tier at a time. If there is a date conflict with an existing multiplier for the same tier, Cevoid alerts you and shows which purchase incentives conflict.

> [!NOTE]
> You can change the multiplier value while the purchase incentive is a draft, or live with no rewarded orders yet. Once an order has been rewarded, the value is locked: end the incentive and create a new one.

## Resolve a date conflict

When the dates of a purchase incentive overlap another one of the same type, or another tier multiplier for the same tier, the settings show _Conflicting dates_. It lists the conflicting incentives with their start and end dates, and **Set live** is disabled until the conflict is resolved.

1. Navigate to [Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives) and open the purchase incentive
2. Select a date range in _Available dates_ under _Conflicting dates_, and click **Set dates**. For an incentive with no end date, click **Set start date** to start it on the next available date.
3. Click **Save changes**

You can also change the dates on the conflicting incentive instead.

## Purchase incentives page

[Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives) displays key metrics and all your purchase incentives. Its header has **Orders**, which opens the Orders page, **Settings**, which opens your [purchase settings](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#purchase-settings), and **New incentive**. When order sync needs attention or is still waiting for its first order, an alert below the header says so, with **Review order settings**, which opens [Settings → Orders](https://app.cevoid.com/settings/orders).

The summary section shows _Orders_, _Points rewarded_, _Participants_, _Orders per member_, and _Active purchase incentives_.

The table lists all your purchase incentives with their _Name_, _Status_, _Type_, _Start Date_, and _End Date_. Use the tabs to filter by **All**, **Live**, **Drafts**, **Paused**, or **Ended**. Besides Draft, Live, Paused, and Ended, an incentive can show **Scheduled** (live, with a start date in the future) or **Inactive** (a tier multiplier that can't apply, see [Tier multiplier](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#tier-multiplier)).

## Manage purchase incentives

1. Navigate to [Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives)
2. Open a purchase incentive and click **More** to access additional actions:

| Action | Description |
| --- | --- |
| **Edit** | Open the incentive's settings |
| **Duplicate** | Create a copy |
| **Translate** | Translate the content |
| **Pause** | Temporarily pause. Live incentives that have started |
| **End** | End the purchase incentive. Live incentives that have started |
| **Delete** | Delete a draft, or a live incentive that hasn't started yet |

## Purchase settings

Purchase settings apply to every purchase incentive and to the _Amount spent_ and _Orders_ tier milestones: which parts of an order count, when Cevoid processes an order, and how long it waits first. Navigate to [Settings → Loyalty → Purchase incentives](https://app.cevoid.com/settings/loyalty/purchases) to manage them. **Settings** on [Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives) opens the same page.

The _Summary_ panel next to the settings shows how your current configuration affects an example order.

### Order value calculation

The _What parts of an order should be included?_ setting controls which parts of the order value count toward points and tier milestones. By default, **Subtotal** and **Exclude amount from discount coupons** are on.

| Option | Description |
| --- | --- |
| **Subtotal** | Always included. The product prices after any discounts have been applied. |
| **Exclude amount from discount coupons** | Discount coupons don't add to the value that should be rewarded, so points use the amount after discounts. Turn it off to count the amount before discounts. On by default. |
| **Include shipping** | Add shipping costs to the value that should be rewarded. |
| **Include taxes** | Add tax amounts to the value that should be rewarded. With **Include shipping** on, all taxes count, including tax on shipping. Without it, only the taxes on items count. |

### Order processing timing

The _When should orders be processed?_ setting determines when Cevoid processes orders for points and tier progress. The default is **When the order is paid in full**.

| Option | Description |
| --- | --- |
| **When the order is paid in full** | Orders are processed as soon as they are marked as fully paid in your store. |
| **When the order is fulfilled** | Orders are processed when marked as fulfilled in your store. A partly fulfilled order is processed once all of it is fulfilled. |

### Delay order processing

The _Delay order processing until_ setting adds a delay between when the order meets the processing condition and when it's processed. Enter 0 to 120 days after the order is paid in full or fulfilled, depending on your processing timing. The default is 0. Until the delay has passed, the order's points and its progress toward _Amount spent_ and _Orders_ milestones are pending.

> [!TIP]
> Set the delay to match your return window. For example, if you offer 30-day returns, set a 30-day delay so orders are only rewarded after the return window closes.

### Change your purchase settings

1. Navigate to [Settings → Loyalty → Purchase incentives](https://app.cevoid.com/settings/loyalty/purchases)
2. Select the parts of an order to include under _What parts of an order should be included?_
3. Select an option in _When should orders be processed?_
4. Optional: Enter a number of days in _Delay order processing until_
5. Click **Save changes**

## Returns

When an order is partially or fully refunded, Cevoid automatically:

- Deducts the points for the refunded amount from the member's balance
- Reduces their tier milestone progress by the refunded amount
- Downgrades their tier if they no longer qualify

A full refund takes back everything the order earned. A partial refund takes back only the refunded part: if a member returns one item from a multi-item order, only that item's value is removed from their points and tier progress.

Cevoid never deducts more points than the order earned. If the member's balance can't cover the deduction, Cevoid deducts what's there, and the balance doesn't go below zero. For how tier downgrades from returns differ from evaluation downgrades, see [Tiers](https://docs.cevoid.com/loyalty/tiers.md#returns-and-point-deductions).

## See the points for an order

Each order shows the points it earned, part by part, when you open it in [Orders](https://app.cevoid.com/orders). **Orders** on [Loyalty → Purchase incentives](https://app.cevoid.com/program/purchase-incentives) opens the same page.

On an order that earned points, _Point conversion_ shows the points per currency unit applied, and _Summary_ shows the points for each part of the order, _Excluded_ for the parts left out of the points, the tier multiplier, and the points taken back for refunds. For everything else an order shows, see [What an order shows](https://docs.cevoid.com/orders-products/orders.md#what-an-order-shows).

An older purchase with no order on the Orders page opens with the earlier summary instead, with _Purchase_, _Refunds_, and _Total_. Click **Show detailed breakdown** to see _Subtotal after discount coupons_, _Discount coupon_, _Shipping_, _Taxes_, and _Total_, with the parts left out of the points marked _Excluded_. Click **Open order** to view the order in your ecommerce system.

Which parts of an order are included or excluded from points calculations is set in [Order value calculation](https://docs.cevoid.com/loyalty/rewards/purchase-incentives#order-value-calculation).

**Related widgets**

- [Purchase incentives](https://docs.cevoid.com/loyalty/setup/on-site-widgets.md#purchase-incentives)

## Related articles

- [Points](https://docs.cevoid.com/loyalty/setup/points.md)
- [Tiers](https://docs.cevoid.com/loyalty/tiers.md)
- [Orders](https://docs.cevoid.com/orders-products/orders.md)
- [Order settings](https://docs.cevoid.com/orders-products/order-settings.md)

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Canonical: https://docs.cevoid.com/loyalty/rewards/purchase-incentives