> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cevoid.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Profile data & event sharing

> Share profile data and events from Cevoid with your CRM and ecommerce platforms to personalize communication and storefronts.

<Note>
  Related articles:
  [Profiles](/general/profiles/profiles), [Profile properties](/general/profiles/profile-properties), [Program emails & triggers](/program/program-setup/program-emails-and-triggers), [Klaviyo](/integrations/klaviyo), [Voyado](/integrations/voyado), [Shopify](/integrations/shopify)
</Note>

Profile data and events from Cevoid can be shared with your CRM and ecommerce platforms. This lets you personalize your storefronts, build segments, trigger email flows, and tailor communication based on information collected through Cevoid.

<Note>
  Profile data and event sharing requires an email address. The profile must have an email in Cevoid, and a matching email must exist in your CRM or ecommerce platform for syncing to occur.

  Emails are collected automatically for all [rewards program](/program/introduction) interactions and when UGC is uploaded via your [upload forms](/ugc/collect/upload-forms).
</Note>

***

## Profile data

Profile data is information about a profile that stays in sync. When data changes in Cevoid, it's automatically updated in your connected platforms.

### Default fields

These fields are available for all profiles and are updated automatically by Cevoid.

| Field                               | Description                                          |
| ----------------------------------- | ---------------------------------------------------- |
| **Cevoid: Social Instagram Handle** | The profile's Instagram username                     |
| **Cevoid: Joined Program At**       | Date the profile joined your rewards program         |
| **Cevoid: Points**                  | Current points balance                               |
| **Cevoid: Program Member**          | Whether the profile is a program member (true/false) |
| **Cevoid: Tier Icon**               | URL to the profile's current tier icon               |
| **Cevoid: Tier Id**                 | Unique identifier for the profile's current tier     |
| **Cevoid: Tier Name**               | Name of the profile's current tier                   |
| **Birthdate**                       | The profile's birthdate                              |

### Custom properties

Any custom profile properties you create in Cevoid can also be shared with your connected platforms. Custom properties appear in the data sharing settings with a "Custom property" label.

Learn more about creating custom properties in [Profile properties](/general/profiles/profile-properties).

***

## Events

Events are triggers sent to your CRM when something happens in Cevoid. Use them to build email flows and automations. Each event includes relevant data that can be used in your emails.

### Program events

Events triggered by rewards program activity, such as when a member joins your program, earns a tier, or receives a reward. These events are covered in detail in [Program emails & triggers](/program/program-setup/program-emails-and-triggers), including all available events, payload examples, and email flow suggestions.

### UGC events

Events triggered by content-related actions.

| Event                           | Trigger                                                  |
| ------------------------------- | -------------------------------------------------------- |
| **Cevoid: Instagram Mentioned** | When a profile mentions your Instagram account in a post |
| **Cevoid: Instagram Tagged**    | When a profile tags your Instagram account in a post     |
| **Cevoid: Post Created**        | When a profile creates a post                            |

<Accordion title="Cevoid: Instagram Mentioned payload">
  ```json theme={"theme":{"light":"github-light","dark":"github-dark"}}
  {
    "caption": "Caption",
    "mediaId": "1",
    "mediaType": "IMAGE",
    "mediaUrl": "https://cdn.cevoid.com/posts/1.jpg",
    "permalink": "https://www.instagram.com/p/1234567890/",
    "user": {
      "username": "cevoid_test_user"
    },
    "thumbnail": "https://cdn.cevoid.com/posts/1.jpg"
  }
  ```
</Accordion>

<Accordion title="Cevoid: Instagram Tagged payload">
  ```json theme={"theme":{"light":"github-light","dark":"github-dark"}}
  {
    "caption": "Caption",
    "mediaId": "1",
    "mediaType": "IMAGE",
    "mediaUrl": "https://cdn.cevoid.com/posts/1.jpg",
    "permalink": "https://www.instagram.com/p/1234567890/",
    "user": {
      "username": "cevoid_test_user"
    },
    "thumbnail": "https://cdn.cevoid.com/posts/1.jpg"
  }
  ```
</Accordion>

<Accordion title="Cevoid: Post Created payload">
  ```json theme={"theme":{"light":"github-light","dark":"github-dark"}}
  {
    "media": {
      "aspectRatio": 1,
      "filename": "1.jpg",
      "fileSize": 200,
      "hash": "1234567890",
      "location": "https://cdn.cevoid.com/posts/1.jpg",
      "hasAudio": false,
      "removedAudio": false,
      "thumbnail": "https://cdn.cevoid.com/posts/1.jpg",
      "videoLength": 0
    },
    "type": "IMAGE"
  }
  ```
</Accordion>

***

## Where data and events can be shared

### CRM platforms

Share profile data and events to build segments, personalize emails, and trigger automated flows.

| Platform                         | Profile data      | Events               | Documentation                    |
| -------------------------------- | ----------------- | -------------------- | -------------------------------- |
| **Klaviyo**                      | Custom properties | Metrics for flows    | [Klaviyo](/integrations/klaviyo) |
| **Voyado**                       | Contact fields    | Contact interactions | [Voyado](/integrations/voyado)   |
| **General implementation (API)** | Via API           | Via webhooks         | Private beta                     |

### Ecommerce platforms

Share profile data to personalize storefronts and build customer segments. Events are not available for ecommerce platforms.

| Platform                         | Profile data                 | Documentation                    |
| -------------------------------- | ---------------------------- | -------------------------------- |
| **Shopify**                      | Customer metafields and tags | [Shopify](/integrations/shopify) |
| **General implementation (API)** | Via API                      | Private beta                     |

***

## How sharing works

### Automatic sync

Once you enable a field or event for sharing, Cevoid handles everything automatically. Profile data syncs whenever it changes. Events are sent in real-time when they occur.

### Historical sync

If you enable data sharing after you already have profiles in Cevoid, you can trigger a sync of historical profiles from the integration settings. This ensures all existing profiles are updated with the selected fields.

### Test sync

Before going live, you can test that everything is working correctly.

For profile data, create a test profile to verify fields are syncing. This creates a fake profile in your connected platform with sample data for all enabled fields.

For events, send a test event to verify the integration is working. This triggers the event on a test profile so you can preview the payload in your CRM.

***

## Multiple CRM accounts or stores

This section is relevant if you have multiple CRM accounts connected (e.g., separate Klaviyo accounts for different regions) or multiple ecommerce stores connected (e.g., separate Shopify stores for different markets), or both.

If you have only one CRM account and one ecommerce store connected, profiles are synced regardless of which market they belong to. All profiles with an email that exists in your CRM or ecommerce platform are automatically synced.

### What market a profile is connected to

The first time a profile opts in or takes an action in one of your program widgets, or places an order that is tracked through Cevoid, Cevoid checks what market this happened on and associates their profile with that market. Their profile data and events are then shared with the CRM account and ecommerce store related to that market.

You can also manually change a profile's market from their profile page. If no market has been detected, profiles are synced to connections related to your primary market.

### How sharing works with multiple connections

To avoid duplicate communication, Cevoid only syncs each profile to the CRM account or store associated with their market.

For profiles whose email doesn't already exist in your CRM, you can configure whether Cevoid should create new profiles automatically. By default, new profiles are not created to avoid affecting your platform usage without your knowledge.

***

## Configuring data and event sharing

Profile data and event sharing is configured on each integration's settings page:

1. Navigate to **Settings -> Integrations**
2. Select the integration you want to configure
3. Find the **Profile data** or **Events** section
4. Toggle on the fields or events you want to sync
5. Click **Save**

For detailed instructions, refer to the documentation for your specific integration:

* [Klaviyo](/integrations/klaviyo)
* [Voyado](/integrations/voyado)
* [Shopify](/integrations/shopify)