# Attribution

> Understand how Cevoid links orders to the content visitors interacted with, and why the same metric can count different orders.

Breadcrumb: Analytics › Attribution · Updated: 2026-10-17
Docs index: https://docs.cevoid.com/llms.txt

Attribution links an order to the posts a visitor interacted with before buying, so you can see which content leads to sales. Cevoid credits an order to every post the visitor touched in the same session, not only the last one.

The default UGC sales reports, such as _Impression Conversions over time_ and _Top 24 Product Tag Conversions_, are built on attribution. You can also build your own: see [Attribute orders to content in a report](https://docs.cevoid.com/analytics/how-it-works/attribution#attribute-orders-to-content-in-a-report).

## How an order is linked to content

The link is the visitor's session. When a visitor completes an order, Cevoid looks at what they did with your content earlier in the same session:

| What the visitor did before buying | UGC conversion type |
| --- | --- |
| Saw a post in a gallery or card | **Post impression** |
| Saw a post in the post detail popup | **Popup view** |
| Clicked a product tag, a product card in the popup, or a post that links to a product | **Product tag click** |

An order gets every conversion type it had. An order with at least one is UGC-attributed. Clicking a post links that post to the order, but a click alone doesn't give the order a conversion type.

Only interactions before the order count, and only in the same session.

## Every touched post gets the full order

Attribution is any-touch: every post the visitor touched in the session gets the whole order and its whole revenue.

- **By post, label, or profile:** an order that touched three posts counts once under each of them, with its full value
- **By conversion type:** an order with both a post impression and a product tag click counts under both types

Rows broken down by post or conversion type can add up to more than the total. Read them as "orders this post was part of", not as shares of all orders.

## All orders or attributed orders

_Orders_, _Order value_, _Average order value_, and _Customers_ can count two different sets of orders, depending on the report:

| Report | Counts |
| --- | --- |
| No post breakdown or conversion filter | **All orders:** orders from your connected store and from sales tracking, each once, cancelled orders included |
| Broken down or filtered by _Post_ or _Post label_, or filtered by _UGC conversion types_ or _Is UGC-attributed_ | **Attributed orders only:** orders from sales tracking whose session touched your content before the sale |

On attributed orders, _Profile_, _Segment_, and the other profile breakdowns show the creator of the touched post, not the customer. This is how you see which creators' content leads to sales.

_UGC conversion types_ and _Is UGC-attributed_ as breakdowns, in a report with only sales metrics, keep counting all orders: each order shows whether it was attributed, and how.

## What attribution needs

- **Sales tracking** on your checkout, so Cevoid knows when an order is placed and in which session. Orders synced from your store alone can't be attributed. See [Report requirements](https://docs.cevoid.com/analytics/setup/report-requirements.md).
- **Session tracking**, and visitors who allow it, so the session lasts across pages. Without the session cookie, Cevoid can't connect a post a visitor saw on one page with an order they placed later. See [Session tracking and consent](https://docs.cevoid.com/analytics/setup/session-tracking-and-consent.md).

An order without a linked session still counts as an order. It just isn't attributed to content.

## How far back interactions count

There's no attribution window in days. An interaction counts when it's in the same session as the order, before it. In a report, interactions from up to one day before the report's start date are included, so a session that runs past midnight is counted correctly.

## When attributed orders show up

An order shows in _Orders_ as soon as it arrives. It shows as attributed to content within about 10 minutes.

## Attribute orders to content in a report

1. Create a report in the [report builder](https://docs.cevoid.com/analytics/reporting/report-builder.md)
2. Add _Orders_, _Order value_, _Average order value_, or _Customers_
3. Add a _Post_ or _Post label_ breakdown, or a _UGC conversion types_ or _Is UGC-attributed_ filter

The report now counts attributed orders. You can add _Posts performance_ metrics, such as _Post impressions_, to the same report: that's how the default conversion reports compare views with orders.

On attributed orders, every breakdown must be one of _Date_, _Post_, _Profile_, _Post label_, _Segment_, _Profile label_, _Market_, _Currency_, _Is UGC-attributed_, _UGC conversion types_, _Tier_, or _Profile market_.

## Related articles

- [Sales analytics](https://docs.cevoid.com/analytics/metrics/sales-analytics.md)
- [Report requirements](https://docs.cevoid.com/analytics/setup/report-requirements.md)
- [Session tracking and consent](https://docs.cevoid.com/analytics/setup/session-tracking-and-consent.md)
- [Analytics glossary](https://docs.cevoid.com/analytics/how-it-works/glossary.md)

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